Red Havas, has joined forces with UNHCR, the UN Refugee Agency, in line with its 70th anniversary. To mark the occasion, the agency announced the launch of a podcast series that will highlight some of its most important work and key moments in history.
The seven-part series – “Forced to Flee” – will showcase stories of past and current refugees around the world, revisiting some of the major emergencies of the post-war that have forced millions of people to leave their homes in search of safety and peace.
Each episode delves into UNHCR’s archive of first-hand accounts of some of the most dramatic events of the past 70 years, from the Soviet invasion of Hungary in 1956 to the fallout from the conflict in Viet Nam, right through to today’s emergencies in Syria, Venezuela, the Sahel and beyond.
“We’re honoured to partner with UNHCR on a campaign that not only delivers meaningful content, but starts an impactful conversation on key issues directly impacting people today,” said Mark Campbell, Global Head of Content at Red Havas.
“The current crisis in Afghanistan is just one example spotlighting the importance of why organizations like UNHCR exist, and we hope this podcast can bring some much needed attention to these many untold human stories.”
As well as developing the series, artwork, microsite development and managing global distribution, Red Havas is also responsible for social and PR amplification.
“As we, alongside the 1951 Refugee Convention, mark our 70th year, we thought 2021 was an opportune time for us to join forces with Red Havas and develop a creative, storytelling campaign that speaks to the history of our organization and the work we do protecting people forced to flee,” added Barney Thompson, Senior Global Editor/Writer at UNHCR.
“It was important our content featured refugees telling their own stories as a means of continuing the debate around how the world should respond to the record levels of forced human displacement we are seeing today.”
Episode one, titled “Escape” opens the series with an account of a Vietnamese refugee’s journey by sea, when she landed on an island in Thai waters only to fall into the clutches of pirates. It also tells the story of an Eritrean refugee’s odyssey as she tried to reach Europe, including her ordeal at the hands of human traffickers and surviving a shipwreck off the coast of Libya.
Forced to Flee is available here.
