Kenny Yap, General Manager, Red Havas Singapore
Red Havas today announced the launch of Red Havas Health, a global micro-network focused on health. The new offering brings together health professionals from Red Havas across the U.S., Australia, Singapore, Vietnam, and the Philippines, as well as Havas Health PR in New York, Havas Life Medicom PR based in the U.K and Havas PR in Milan.
Additionally, the new brand will launch in France and Germany. All agencies will now carry the new Red Havas Health brand and leverage the agency’s Merged Media approach, which integrates earned, social and experiential capabilities with content as a central pillar.
“More than ever before, scientific innovation, technology, and world events are transforming how we consume and interact with health information,” said James Wright, global chairman of the Havas PR Global Collective and global CEO of Red Havas.
“Backed by the Havas Health & You network, the new Red Havas Health brand will be at the forefront of the changing way we are learning about our own health and that of our loved ones. By uniting our fantastic talent from key markets, our new full-service global PR offering will provide clients even greater access to the best thinking, technology, data, and insights.”
The launch of Red Havas Health follows a shift from the agency in 2020 to focus on five key areas of growth, including B2B and P2P; Consumer and Lifestyle; Purpose and Cause; Tech and E-Commerce; and Health.
“At Red Havas Health, our approach to communications is different, as we’ve built this model to reflect the significant shifts in consumer and business relationships with health over the past year,” said Stacey Gandler, global managing director of Red Havas Health.
“We’ve focused on fusing science and culture together, enabling our clients to be more connected with the communities they serve with purpose and authenticity.”
The Red Havas Health offering is a full-service PR suite, including full brand life cycle communications; disease awareness storytelling; content strategy and creation; traditional, online, and social media; clinical and regulatory milestone support; patient/HCP advocacy engagement; cause communications; corporate reputation management; and employee relations.
“If there is one industry that is taking center-stage amidst the backdrop of the pandemic – it is the healthcare industry,” said Kenny Yap, general manager, Red Havas Singapore, who is also a part of Red Havas Health’s global leadership team.
“While healthcare has been an area of strength for Red Havas Singapore, the added expertise of Red Havas Health comprising communications professionals, healthcare practitioners, medical writers will make our current, integrated PR offering even more robust.”
Click here to learn more about Red Havas Health.
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