With Red Bull Ampol Racing team this week announcing its new driver for 2022 and re-signing with Red Bull for another two years, Hype Republic has partnered with the brand to launch “The ‘Best Bits’ campaign is a mega hype reel.”
It’s amazing to look back on the last nine years of epic content we’ve made,” said said Allan Hardy, director at Hype Republic. “These campaigns typically include branded content, commercials, fast-release editorial, documentaries, VFX and photography.”
“The incredible team at Hype Republic have probably gone on to do more for our collective partnership group than any other supplier or team partner,” said Tom Wilson, commercial manager at Red Bull Ampol Racing. “Their approach means we 100% trust them to do our partnerships justice and together we know they’ll help us build relationships. Long may the success continue – we couldn’t ask for more.”
“We were excited to create a second campaign to announce the exciting new driver announcement for 2022,” said Hardy. “There was a huge amount of interest as to who would replace the greatest supercar driver ever, Jamie Whincup.
“We turned three supercars icons into their fan-favorite bogan alter-egos for a teaser video ahead of the real driver announcement. The teaser video received incredible engagement and fan reaction. We then created the official announcement video with incredible lighting, unique camera angles, and interesting visual cutaways.
Hype Republic is looking forward to many more years of continued success with the best motorsport team in the business.
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