Twitter saw more than 27.6 million tweets from Super Bowl fans this year around the globe using the hashtag #SB51 during the live telecast as well as the pre-game and post-game coverage.
“Brands and consumers flock to see ‘what’s happening’ on the field, during the halftime show stage and, of course, those highly anticipated commercial breaks,” said Twitter on their blog.
“During these moments of relevance, Twitter is the best way to connect to people’s passion and there’s never been a better creative canvas to drive conversation at scale.”
Here are the top ten brands that stole the spotlight during this year’s Twitter Ad Bowl.
1. Pepsi
2. TMobile
3. Avocados from Mexico
4. Budweiser
5. RealMrClean
6. Audi
7. Skittles
8. 84LumberNews
9. Doritos
10. Intel
Some of the most popular Tweets:
https://twitter.com/pepsi/status/828424637046521857
https://twitter.com/TMobile/status/828406615711756288
This is the story of our founder and his pursuit of the American Dream. #ThisBudsForYou pic.twitter.com/TuJO7NSEWs
— Budweiser (@budweiserusa) January 31, 2017
Progress is for everyone. At Audi, we are committed to equal pay for equal work. #DriveProgress pic.twitter.com/pF0t14ido8
— Audi (@Audi) February 6, 2017
Our complete Super Bowl story. See a mother & daughter’s symbolic journey toward becoming legal American citizens. https://t.co/AiI3MLrVd5
— 84 Lumber Company (@84LumberNews) February 6, 2017
It’s time to dance! #Halftime #GotGVol2 pic.twitter.com/GMd01p3Wxd
— GuardiansOfTheGalaxy (@Guardians) February 6, 2017
https://twitter.com/SNICKERS/status/828436877300477952
Here are some moves @tmobile doesn't want you to see. #UnlimitedMoves #SB51 pic.twitter.com/aiZGXwcjCp
— Verizon (@Verizon) February 6, 2017
.@terrybradshaw! What’s up with the stain? Not sexy my bald buddy. #BradshawStain #SB51 pic.twitter.com/EpNtFanw1Q
— Mr. Clean (@RealMrClean) February 6, 2017
Acceptance starts with all of us. #weaccept pic.twitter.com/btgqyYHVTK
— Airbnb (@Airbnb) February 6, 2017