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    Re Named Brand Agency of Record for Bingo Industries

    The Australian company is working to transform from a waste management business to a global circular economy leader.

    By Katerin Pantaleon - Feb 4, 2021
    Re Named Brand Agency of Record for Bingo Industries

    Bingo Industries has appointed Re as its agency of record. With the support of the team at Re, part of the M&C Saatchi Group, the ASX200-listed business will continue to work to transform from a waste management business to a global circular economy leader.

    The partnership will see Bingo join the design business’s roster of Australian clients including Optus, Commonwealth Bank, Woolworths, Colonial First State, UNSW, and property group Domain.

    “This is a very meaningful win for Re – we’re big believers in Bingo’s mission of creating a waste-free Australia. Re is known for embedding brands into the national fabric through brand and experience design,” Benjamin Harrison, Managing Director, Re.

    “Our goal is to help Bingo become the sustainability brand every Australian – from schoolkids to CEOs – will have a personal connection with. This month, our clients’ Commonwealth Bank and Optus were crowned Australia’s 1st and 2nd Strongest Brands. Next year, we want to see a Bingo push NRMA out of 3rd place and take the Bronze.”

    The appointment comes as Bingo Industries looks to open its new Recycling Centre, MPC2, at Eastern Creek this year.

    “Most people know Bingo for skips and tips, but that’s only part of the story. Bingo turns waste into things people want – that’s what the cyclical economy is all about,” said Amanda Schmidhofer, GM of CX and Marketing, Bingo Industries.

    “This new facility is truly the world’s biggest and best. It can take bricks, concrete, glass, plastic, metal, sand, soils, and timber, and on the one Sydney site, turn them into a range of Eco-Products including aggregate for roads, mulch and more.”

     

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