Rizal Commercial Banking Corporation (RCBC) recently unveiled its new brand identity. BBDO Guerrero was behind the development and implementation of the rebranding strategy and the creative.
The new brand identity was unveiled during a media launch, which also marked the start of a rebranding campaign around the line: “We believe in you.”
The before and after.
“This is aimed at providing support for all their clients’ financial needs through exceptional customer service and product innovation,” said the brand.
“We are more than excited to reintroduce RCBC to our market,” said Ces Natividad, Chief Marketing Officer from RCBC. “Our partnership with BBDO Guerrero has been both very productive and fruitful and we are very pleased with the new look and messaging that were prepared for the relaunch of the brand. We are looking forward to sharing this to our customers.”
“We were immediately challenged by the brief,’ commented David Guerrero, Creative Chairman of BBDO Guerrero. “And after much preparation, we share the excitement of our clients in seeing the new RCBC identity applied around the country.”
