RC Cola Explores Some of Humanity’s Greatest Milestones – Like the Pyramids and Sandals With Socks

So, it turns out all those great things humans created over the course of time, fire, the pyramids, the internet, wearing sandals with socks, were actually from an ageless, intrepid woman and her manic rabbit friend. With inspiration from RC Cola.

All this according to a fun new global campaign film done in partnership with Mediabrands Content Studio Australia and Mediabrands Philippines, working alongside The Glue Society and creative boutique Ravenous Mantis.

As the world’s third-largest cola company, RC Cola sought to cut through a heavily cluttered category with what aims to be “internationally fun and relevant”.


The one-minute film takes us on a wild reimagining of four of the greatest moments in human history: The discovery of fire, the creation of the Pyramids, the invention of the Internet – and lastly the holy union of socks and sandals. With RC Cola’s own twist across the plot line.

“A naughty animatronic rabbit traveling through time seemed like the perfect thing to do for this project,” said Paul Bruty, director at The Glue Society.


“It’s the kind of personality you could write a hundred different scripts for.”

“This new global platform is testament to how work can be made post-pandemic, a border-breaking collaboration to create a fresh new ad, for an audience not defined by where they live but a common set of values,” said Tricia Camarillo-Quiambao, CEO Mediabrands Philippines.

“Our partnership with Mediabrands Content Studio and the Glue Society was seamless and fun.”

Francis Lamprea, RC Cola International, Managing Director added: “We believe in the strength of the strategy behind the campaign. Lithuania is the first to embark in the ‘Why Not’ journey globally. We look forward to the Lithuanian youth embracing the RC Cola energy and positive attitude of both characters in the story.”


Media Agency: Initiative Philippines/MBCS Australia

Creative Boutique: Ravenous Mantis

Direction: The Glue Society

Production: Revolver


Creative Director – (Ravenous Mantis) – Ben Sampson

Chief Strategy Officer (Initiative APAC) – Matt Scotton

Chief Strategy Officer (Initiative Australia) – Chris Colter


Chief Executive Officer (Mediabrands Philippines) – Tricia Camarillo-Quiambao

Chief Strategy Officer (Mediabrands Philippines) – Maita Consulta

Insights Director (Mediabrands Philippine) – Jesca Bantayan

Managing Partner (Initiative Philippines) – Paul Atienza

Managing Partner (Initiative Philippines) – Melody Laogan

Account & Production Director (MBCS Philippines) – Vim Sto. Domingo


National Managing Director (Initiative Australia) – Sam Geer

Managing Director (MBCS Australia) – Olivia Warren

Head of Art (MBCS Australia) – Shanan Goldring

National Client Director (MBCS Australia) – Sam Pierson

Senior Producer (MBCS Australia) – Livia Canto

Copywriter / ACD (Ravenous Mantis) – Chelsea Parks

Art Director (Ravenous Mantis) – Veronica Costi

BTS (MBCS Australia) – Jacob Abi-Arrage

Stills Photographer: Jeremy Shaw

Stills Post: Studio Bazzi

Directing Collective: The Glue Society

Directors: Luke Nuto & Paul Bruty

Production Company: Revolver

Managing Director/Co-Owner: Michael Ritchie

Executive Producer/Partner: Pip Smart

Executive Producer: Jasmin Helliar

Producer: Max Horn

Director of Photography: James L Brown

Production Designer: Michael Iacono

Wardrobe: Matt Stegh

Model Maker/Puppeteer: Yippee Ki-Yay


SFX Makeup/Prosthetics: ODD Studios

Casting: Toni Higginbotham Casting

Post Production Company: The Glue Society Studios

Editor & Colorist: Scott Stirling

Music & Sound House: Rumble Studios

EP: Michael Gie