Hong Kong-based creative agency Rice 5 has partnered with Ray-Ban for the #Campaign4Change platform campaign that looks to alter perceptions of how people view life and the world we live it in.
The campaign features six videos filmed by FatBallSlim Productions and directed by Rice 5.
The theme of the videos revolves around six local “change makers” all speaking of their own #Campaign4Change narrative and where it has taken them in their lives.
The videos feature Hong Kong-Canadian singer Ellen Loo, singer Juno Mak, drummer Kevin Boy, boxer Rex Tso, climber Lisa Cheng and local band Chochukmo.
A similar campaign was also rolled out in Malaysia featuring popular stars there.
We’ve said enough. Have a look for yourself.
To learn more visit the official Ray Ban Party4Change website.