Havas has created a new Chief Strategy Officer role and appointed Raphaël de Andréis to the position, in addition to his responsibilities as CEO Western Europe.
De Andréis will report directly to Yannick Bolloré, Chairman & CEO, Havas, and work with leaders across the group’s Creative, Media, Health, and Content at Scale networks. His responsibilities include helping shape Havas’ global strategy, guiding its brand portfolio roadmap, and accelerating alignment across Havas Villages.
According to Havas, the new role supports its ambition to become a more client-centric and AI-enabled network. The position is also intended to bring together creativity, data, technology, and execution through the group’s Converged.AI operating system.
Havas said de Andréis will oversee strategic consistency across the organization while accelerating collaboration between networks and disciplines. The role is also expected to support a more efficient delivery model and strengthen the group’s market differentiation.
“For our clients, unprecedented market changes bring both challenges and opportunities,” said Yannick Bolloré, Chairman & CEO, Havas.
“To help them succeed in this complex environment, Havas must be the most client-focused communications group, bringing together technology, media, and world-class creativity to create desirable brand stories. Raphaël brings an international cross-disciplinary perspective and has been instrumental in shaping our Group’s Growth, Powered by Desire positioning. His appointment will further strengthen our ability to deliver integrated, high-impact strategies for our clients.”
“I am delighted and honored by the trust Yannick Bolloré has placed in me to help strengthen Havas’ unique value proposition for brands,” said Raphaël de Andréis, CEO Western Europe & Chief Strategy Officer, Havas.
“Our ambition is to build the most desirable organization in our industry, delivering clear and measurable impact, grounded in three core commitments: a technology-agnostic approach, creativity at the core, and a relentless focus on business outcomes for our clients.”
De Andréis began his career at TBWA before joining BETC in 1996. He became President of BETC in 2007 before joining Canal+ as Executive Vice President. In 2013, he was appointed Chief Executive Officer of Havas Media Network France and President of Havas Productions. As a member of Havas’ Executive Committee, he later led the integration and development of Havas Village France while supporting the growth of the group’s businesses across Western Europe.
