Advertisements for perfume have long been a staple in the ad world and are particularly prevalent this time of year with perfume being such a popular present option during the holiday season.
In an effort to rank the most-loved perfume ads, OnBuy Women’s Perfume created a seed list of 28 popular female/unisex fragrances that had substantial YouTube views on official adverts. To drill down to which were the most popular, the perfumes were ranked in accordance with their likes to views ratio.
Coming in at the top spot is Libre by Yves Saint Laurent with a ratio of 1 like for every 81 views. The official YouTube upload of the advert, which features pop star Dua Lipa, has received over 1,397,000 views and over 17,350 likes.
In a very close second place is La Vie Est Belle by Lancome with a ratio of 1 like for every 82 views. The ad, which features actress Juia Roberts, has received over 1,356,000 views and over 16,640 likes.
Coming in third place is Nomade by Chloé with a ratio of 1 like for every 108 views. The official YouTube upload of the advert has received over 210,000 views and 1,960 likes.
Overall, Chanel is the most prominent brand in the top 10 with four adverts making an appearance in the top 10 rankings.
Top 10 Women’s perfume adverts
- Libre – Yves Saint Laurent
- La Vie Est Belle – Lancome
- Nomade – Chloé
- Coco Mademoiselle – Chanel
- Chance Eau Tendre – Chanel
- Chanel No 5 Eau de Parfum – Chanel
- Euphoria – Calvin Klein
- Coco Noir – Chanel
- Mon Guerlain – Guerlain
- Bright Crystal – Versace
When undertaking research to find the most love perfume advert, OnBuy Women’s Perfume in-house experts utilised Fragrantica.com to create a comprehensive seed list of the most popular 120 fragrances of all time. From that list, YouTube views and the number of likes were collected from the official uploads of the adverts. OnBuy Women’s Perfume then calculated a ratio of views to likes to determine the most loved fragrance adverts of all time.
Adverts under 200,000 YouTube views and adverts not posted by official accounts were excluded from the study.
Featured image: Dua Lipa (via YouTube)