Ranking Asia’s 10 Most Emotionally Effective Ads for 2017


A global survey of consumers has revealed which commercials had the most emotional impact on them. The survey, which queried 56,400 consumers on 705 entrants which were chosen from a base of industry award-winning or virally successful TV ads and digital films.

MORE: Two Ads I Like and One I Don’t – Erik Ingvoldstad Founder/CEO Acoustic Group, Singapore

The Top 50 results of the worldwide survey by System1 sees the UK’s Gravity Road Belvita ‘Next Stop: Good Mornings‘ take the top spot with ADK Japan coming in second with their emotional spot for YKK’s ‘Zipper & Bears’.

 
 

“Science has proven what we have intuitively believed to be true – that emotion sells,” said said David Timm, chief brand officer, Pizza Hut International. “In and of itself that is reassuring for marketers, what is exciting is that we now have methodologies that measure and dimensionalize emotion. Ultimately this will improve the effectiveness and drive business performance.”

Along with the Top 50 list, the other most emotional spots were broken down by country and sector. Here’s the top 10 for Asia.

Asia Pacific Top 10

1. YKK – “Zipper & Bears” (Japan) (Adk Asatsu DK)

https://www.youtube.com/watch?v=4ZNebENfJys&feature=youtu.be

 
 

2. Lamb  Australia – “You Never Lamb Alone – Australia Day” (Australia) (The Monkeys, Sydney)

3.    Boss – “The Last Train” (Japan) (Dentsu)

4. Shaddy – “Gift of the Magi” (Japan) (Dentsu)

5. Drypers – “A Beautiful Journey” (Malaysia) (Publicis Malaysia)

6. CanonLife – “Redefine Thai Alphabet” (Thailand) (Rabbit’s Tale)

7. Koncept – “Oh Yes” (Thailand) (Agency unknown)

https://www.youtube.com/watch?v=rvNr0pB6_48

8. Singapore Airlines – “The Magic Pen” (Singapore) (TBWA Singapore)

9. Verena Sure – “Capture” (Thailand) (McCann)

10. Helga’s – “Love Thy Neighbour Thick Cut” (Australia) (AJF Partnership)

 

Some insights included:

Digital Domination: FeelMore50 reveals brands are connecting with consumers on a meaningful level across multiple platforms. Seven of the top ten list are digital films. Television no longer holds the emotional exclusivity of consumer’s hearts and minds, connection can be achieved at any time and any place.

Attention Span: Of the seven digital entries in the top ten, the average length of each film is two minutes, demonstrating consumers have a ‘willingness to watch’ if the message emotionally relates.

MORE: Q&A – Johnny Tan, Executive Creative Director at 72andSunny Asia-Pacific

Reaction to Upheaval: Given world events in 2017 brands have reacted to a year of populism and political upheaval. FeelMore50 includes patriotic contributions from Pedigree, CanonLife, and Canadian Tire. Although brands aren’t letting go of liberalism – they are just presenting it with more humour, as ads from Kia and Australian Lamb illustrate.

Around the World in 80 Slays: FeelMore50 is a snapshot of what makes consumers smile and laugh globally. From delightful Japanese woolly bears (at #2) to long-form French romance (at #7), the list demonstrates the cultural levers for happiness and emotional impact.


FEELMORE50 2017 FULL RANKING

  1. Belvita – “Next Stop: Good Mornings” (UK) (Gravity Road) – Train guard cheers up passengers on ‘Blue Monday’ https://www.youtube.com/watch?v=BAByjomVFvw
  2. YKK – “Zipper & Bears” (Japan) (Adk Asatsu DK) – Bears on a child’s top come to life https://www.youtube.com/watch?v=4ZNebENfJys&feature=youtu.be
  3. Jameson Whiskey – “The Long Lost Barrel” (USA) (EVB) – Tongue-in-cheek parody of earnest brand-origin drink ads https://vimeo.com/210842544
  4. Netto Marken Discount – „Die Oster-Überraschung“ (Germany) (Jung von Matt) – Animated origin story of the Easter Bunny                  https://www.youtube.com/watch?v=nd1MrTqnDd0
  5. President’s Choice – “Eat Together” (Canada) (John St) – Residents of apartment block eat together in corridor https://www.youtube.com/watch?v=vDuA9OPyp6I
  6. Coldwell Banker – “Somebody to Love” (USA) (Siltanen & Partners) – Sad man meets sad dog https://www.youtube.com/watch?v=y9mRJyHjqUw
  7. Monoprix – “Lait Drole La Vie” (France) (ROSAPARK) – Romance conducted via own-brand label messages https://www.youtube.com/watch?v=Zt8zcc8oauQ
  8. Nespresso – “ Coming Home” (USA) (McCann New York) – George Clooney on a quest for Nespresso                 https://www.youtube.com/watch?v=imuc2dEuuAY
  9. Kia – “Hero’s Journey” (USA) (David&Goliath LA) – Melissa McCarthy as eco-warrior getting into comical trouble    https://www.youtube.com/watch?v=1dQ9a5EFZeI
  10. McDonald’s – “McLanche Feliz” (Brazil) (DPZ&T) – Child designs monster; McDonald’s brings it to life            https://www.youtube.com/watch?v=1h98Un7L3EU
  11. Lamb Australia – “You Never Lamb Alone: Australia Day” (Australia) (The Monkeys, Sydney) – Comic celebration of Australia’s diversity for Australia Day https://www.youtube.com/watch?v=LX__i-zeaWs
  12. Boss – “The Last Train” (Japan) (Dentsu) – Japanese station-master gets retirement surprise https://www.youtube.com/watch?v=1OknWLhoT7w
  13. Shaddy – “Gift of the Magi” (Japan) (Dentsu) – Lavish adaptation of classic Xmas short story https://www.youtube.com/watch?v=YZ0dZHuOOmE
  14. Drypers – “A Beautiful Journey” (Malaysia) (Publicis Malaysia)- Emotional journey through pregnancy to birth https://www.youtube.com/watch?v=cwZ9jPEO5WA&t=2s
  15. Tim Hortons – “Welcome Home (Canada) (JWT Canada) – Immigrant to Canada prepares to welcome his family https://www.youtube.com/watch?v=S0pjW2ltKwI
  16. Pedigree – “Pup-letes Pit Crew” (USA) (BBDO New York) – Puppies as NASCAR pit crew https://www.youtube.com/watch?v=y0P4DqF2tjE
  17. TIM – “Con TIM è Dello Avere Tutto” (Italy) (Havas Milan) – All-dancing demonstration of network’s many features. https://www.youtube.com/watch?v=CHV5vpUMOU0
  18. Veja Gold – “Novo Veja Gold” (Brazil) (Havas) – Hunk athletically cleans garage to 80s soundtrack https://www.youtube.com/watch?v=8beQvCwKEjQ
  19. Netto Marken Discount – „Dann geh doch zu Netto!“ (Germany) (Jung Von Matt / SAGA) Child playing shop realises Netto offers better deal. https://www.youtube.com/watch?v=Vm3_Q95w8YA&feature=youtu.be
  20. Allegro – “Costume Party” (Poland) (Bardzo) – Mum works to create perfect costume for daughter’s school event https://www.youtube.com/watch?v=Y2IB1_N5I-4
  21. NFL – “Baby Legends” (USA) (Grey New York) – NFL players as babies https://www.youtube.com/watch?v=9csH_Hy-7A4
  22. Orangina – “Shake Le Distributeur” (France) (Buzzman) – Shake a vending machine for a free Orangina https://www.youtube.com/watch?v=iz1gI10DguU
  23. Pedigree – “General Howe’s Dog” (USA) (BBDO New York) Revolutionary War story of dog POW https://www.youtube.com/watch?v=L3QiBLndU-k
  24. CanonLife – “Redefine Thai Alphabet” (Thailand) (Rabbit’s Tale) – Canon funds better textbooks for Thai kids https://www.youtube.com/watch?v=SEgKWIYdsi4
  25. Koncept – “Oh Yes” (Thailand) (Agency unknown) – Hybrid pop video / furniture ad tells of bizarre love triangle https://www.youtube.com/watch?v=rvNr0pB6_48
  26. Philips – “Mom’s Energy” (Argentina) (Wunderman Buenos Aires) Everyday energy of mothers powers neo-natal ward https://www.youtube.com/watch?v=9b_j-kuX2qw
  27. Clean – “Cleaner of Your Dreams” (USA) (Leo Burnett Toronto) – Brand icon comes to life, shakes booty                https://www.youtube.com/watch?v=GDzMxlw2Fgo
  28. Dairy Farmers of Canada – “Mia & Morton” (Canada) (DDB Canada) Cheesemaker’s daughter does it her way and wins awards https://www.youtube.com/watch?v=aas70lfybEQ
  29. Coca-Cola – “Love Story” (USA) (McCann) – Love story between Coke and food https://www.youtube.com/watch?v=IIp2ftwSm2Q
  30. Lysol – “Protect Like a Mother” (USA) (McCann New York) – CGI turns protective mothers into animal kingdom equivalents https://www.youtube.com/watch?v=GXnp160McfA
  31. TV 2 – “All that We Share” (Denmark) (&Co.) Diverse Danes play game that demonstrates underlying unity https://www.youtube.com/watch?v=B3_52CULpJg
  32. Skittles – “Romance” (USA) (Adam&Eve DDB) – Skittle-hurling Romeo unwittingly feeds many https://www.youtube.com/watch?v=f8X8Ygy5VjI
  33. Toys ‘R’ Us – “Geoffrey the Part Time Reindeer” (UK) (The Corner London) Iconic giraffe Geoffrey helps out Santa https://www.youtube.com/watch?v=B72y_OByf_4
  34. AA – “Singing Baby” (UK) (Adam&Eve DDB) – A baby rocks out to “Proud Mary” https://youtu.be/I88L-CCygtg
  35. Canadian Tire – “Happy 150th Canada” (Canada) (Agency unknown) – Celebrate Canada’s 150th birthday with special lights                  https://www.youtube.com/watch?v=ZY4kdeQBNDk
  36. IKEA – “The Changing Catalogue “ (Italy) (DDB Italy) –  IKEA catalogue so desirable it needs special disguises                  https://www.youtube.com/watch?v=iKUGoGEo220
  37. Singapore Airlines – “The Magic Pen” (Singapore) (TBWA Singapore) – Child finds magic pen, wishes for return of businessman Dad https://www.youtube.com/watch?v=G7dKdyEXa-U
  38. Buick – “Pee Wee” (USA) (Engage M1)  Kids playing American football get magical celebrity assist – https://www.youtube.com/watch?v=Nx2PMnSzCB4
  39. Reese’s – “Pac-Man” (USA) (Arnold Worldwide) – Pac-Man but with Reese’s cups https://www.youtube.com/watch?v=qLXdUmh49Jk
  40. King’s Hawaiian False Cabinet (USA) (Levit Agency) – Man stores desirable bread in secret cabinet https://www.youtube.com/watch?v=ALtEqTBPO4M
  41. Verena Sure – “Capture” (Thailand) (McCann) – Officious Thai traffic cop arrests fatty foods                https://www.youtube.com/watch?v=PBROB4EJ6VU
  42. Heinz – “é muito mais” (Brazil) (Africa) Heinz varieties brought to life in chase scene https://www.youtube.com/watch?v=x7lwpqSVi4k
  43. Helga’s – “Love Thy Neighbour Thick Cut” (Australia) (AJF Partnership) – Australian mother makes surprise sandwich for elderly neighbour https://www.youtube.com/watch?v=hWO2Vd552DY
  44. Jollibee – “Valentine Series: Crush” (Philippines) (McCann Worldgroup) Infatuated student buys girl daily Jollibee’s sandwiches https://www.youtube.com/watch?v=ai1AmULzVqY
  45. Windex – “The Story of Lucy” (USA) (BBDO Chicago) – Dad watches girl grow up https://www.youtube.com/watch?v=kUFPGYVhmSs
  46. Tide – “Shirt Stain” (USA) ( Saatchi & Saatchi New York) – Super bowl announcer gets stain on shirt; hijinks ensue https://www.youtube.com/watch?v=xT85CFxs-lM
  47. Ipiranga – “Celular” (Brazil) (Talent Marcel) – Automatic phone voice is secretly a real person            https://www.youtube.com/watch?v=_Z-vvMyRurU
  48. IKEA – “Like a Baby” (Poland) (Grey Warszawa) IKEA bed users wake up as babies, get older through day       https://www.youtube.com/watch?v=tYZmUnP9I_Y
  49. Jollibee – “Ang Regalo Ni Lolo” (Philippines) (McCann Worldgroup) Grandad buys brand mascot as present for grandaughter                  https://www.youtube.com/watch?v=0N_frE3xt6Y
  50. AFP Habitat – “Mothers Day” (Peru) (McCann Lima) – Kids learn sign language to help out new friend https://www.youtube.com/watch?v=8oBHGnO7JXU

USA TOP 10

  1. Jameson Whiskey – “The Long Lost Barrel” (USA) (EVB) – Tongue-in-cheek parody of earnest brand-origin drink ads https://vimeo.com/210842544
  2. Coldwell Banker – “Somebody to Love” (USA) (Siltanen & Partners) – Sad man meets sad dog https://www.youtube.com/watch?v=y9mRJyHjqUw
  3. Nespresso – “ Coming Home” (USA) (McCann New York) – George Clooney on a quest for Nespresso                 https://www.youtube.com/watch?v=imuc2dEuuAY
  4. Kia – “Hero’s Journey” (USA) (David&Goliath LA) – Melissa McCarthy as eco-warrior getting into comical trouble    https://www.youtube.com/watch?v=1dQ9a5EFZeI
  5. Pedigree – “Pup-letes Pit Crew” (USA) (BBDO New York) – Puppies as NASCAR pit crew https://www.youtube.com/watch?v=y0P4DqF2tjE
  6. NFL – “Baby Legends” (USA) (Grey New York) – NFL players as babies https://www.youtube.com/watch?v=9csH_Hy-7A4
  7. Pedigree – “General Howe’s Dog” (USA) (BBDO New York) Revolutionary War story of dog POW https://www.youtube.com/watch?v=L3QiBLndU-k
  8. Clean – “Cleaner of Your Dreams” (USA) (Leo Burnett Toronto) – Brand icon comes to life, shakes booty                https://www.youtube.com/watch?v=GDzMxlw2Fgo
  9. Coca-Cola – “Love Story” (USA) (McCann) – Love story between Coke and food https://www.youtube.com/watch?v=IIp2ftwSm2Q
  10. Lysol – “Protect Like a Mother” (USA) (McCann New York) – CGI turns protective mothers into animal kingdom equivalents https://www.youtube.com/watch?v=GXnp160McfA

UK TOP 10

  1. Belvita – “Next Stop: Good Mornings” (UK) (Gravity Road) – Train guard cheers up passengers on ‘Blue Monday’ https://www.youtube.com/watch?v=BAByjomVFvw
  2. Toys ‘R’ Us – “Geoffrey the Part Time Reindeer” (UK) (The Corner London) Iconic giraffe Geoffrey helps out Santa https://www.youtube.com/watch?v=B72y_OByf_4
  3. AA – “Singing Baby” (UK) (Adam&Eve DDB) – A baby rocks out to “Proud Mary” https://youtu.be/I88L-CCygtg
  4. BBC One – “Christmas Together” (UK) (BBC Creative) – Dad helps nervous daughter at school talent show   https://www.youtube.com/watch?time_continue=6&v=8PstSiTCk74
  5. Tesco – “Theresa’s Story” (UK) (BBH London) https://www.youtube.com/watch?v=UFaRkdJqvYs
  6. Heathrow – “Bears Christmas Advert” (UK) (Havas London) – Bear couple meet at Heathrow through the decades https://www.youtube.com/watch?v=Cheo1P22cUU
  7. co.uk – “Anna and the Wolf” (UK) (St. Luke’s London) – Child makes perilous journey to deliver present to Santa https://www.youtube.com/watch?v=mcEy-wYFMec
  8. Marks & Spencer – “Paddington & The Christmas Visitor” (UK) (Grey) – Paddington mistakes burglar for Santa https://www.youtube.com/watch?v=KfaSxIkLslE
  9. Orbana – “Good Energy” (UK) (The White Label) – Skateboarding polceman travels around London https://www.youtube.com/watch?v=GPdop1Nz2rk
  10. Amazon – “Give” (UK) (Lucky Generals) – Animated smiling Amazon parcels make journey to your door     https://www.youtube.com/watch?v=H9SCZwh8Tvg

APAC TOP 10

  1. YKK – “Zipper & Bears” (Japan) (Adk Asatsu DK) – Bears on a child’s top come to life https://www.youtube.com/watch?v=4ZNebENfJys&feature=youtu.be
  2. Lamb Australia – “You Never Lamb Alone: Australia Day” (Australia) (The Monkeys, Sydney) – Comic celebration of Australia’s diversity for Australia Day https://www.youtube.com/watch?v=LX__i-zeaWs
  3. Boss – “The Last Train” (Japan) (Dentsu) – Japanese station-master gets retirement surprise https://www.youtube.com/watch?v=1OknWLhoT7w
  4. Shaddy – “Gift of the Magi” (Japan) (Dentsu) – Lavish adaptation of classic Xmas short story https://www.youtube.com/watch?v=YZ0dZHuOOmE
  5. Drypers – “A Beautiful Journey” (Malaysia) (Publicis Malaysia)- Emotional journey through pregnancy to birth https://www.youtube.com/watch?v=cwZ9jPEO5WA&t=2s
  6. CanonLife – “Redefine Thai Alphabet” (Thailand) (Rabbit’s Tale) – Canon funds better textbooks for Thai kids https://www.youtube.com/watch?v=SEgKWIYdsi4
  7. Koncept – “Oh Yes” (Thailand) (Agency unknown) – Hybrid pop video / furniture ad tells of bizarre love triangle https://www.youtube.com/watch?v=rvNr0pB6_48
  8. Singapore Airlines – “The Magic Pen” (Singapore) (TBWA Singapore) – Child finds magic pen, wishes for return of businessman Dad https://www.youtube.com/watch?v=G7dKdyEXa-U
  9. Verena Sure – “Capture” (Thailand) (McCann) – Officious Thai traffic cop arrests fatty foods  https://www.youtube.com/watch?v=PBROB4EJ6VU
  10. Helga’s – “Love Thy Neighbour Thick Cut” (Australia) (AJF Partnership) – Australian mother makes surprise sandwich for elderly neighbour https://www.youtube.com/watch?v=hWO2Vd552DY

AUTOMOTIVE TOP 10

  1. Kia – “Hero’s Journey” (USA) (David&Goliath LA) – Melissa McCarthy as eco-warrior getting into comical trouble    https://www.youtube.com/watch?v=1dQ9a5EFZeI
  2. Buick – “Pee Wee” (USA) (Engage M1)  Kids playing American football get magical celebrity assist – https://www.youtube.com/watch?v=Nx2PMnSzCB4
  3. Volkswagen – “Tiguan Donde lo Grande Sucede Viaje” (Mexico) (DDB Mexico) – Night drive reunites child friends https://www.youtube.com/watch?v=hK-1lwW29SA
  4. Audi – “The Doll that Chose to Drive” (Spain) (Promixity Barcelona) – Toyshop doll crosses aisle to play with cars https://www.youtube.com/watch?v=DJXH48I3C2c
  5. Honda – “Yearbooks” (USA) (RPA) – Celebrity yearbook photos come to life https://www.youtube.com/watch?v=f06ng5cII8o
  6. Nissan – “A Grande Despedida” (Brazil) (TBWA) – Older drivers lose license but get one last racetrack fling https://www.youtube.com/watch?v=3iZWsQC2tFU
  7. Skoda – “Karaoke” (Spain) (Proximity Barcelona) – Precocious child sings karaoke in car https://www.youtube.com/watch?v=VqMjLpZjtzY
  8. Kia Soul – “The Turbo Hamster Has Arrived” (USA) (David&Goliath LA) – Super-speed hamster runs wild in hospital https://www.youtube.com/watch?v=XqDb_5hs0v8
  9. Hyundai – “Chatty School Bus” (South Korea) (Innocean Worldwide Seoul) – Hi-tech bus where your writing on the windows is animated https://www.youtube.com/watch?v=Tba_ZEreTDY
  10. Ford Ka – “Scuba Diver” (Argentina) (GTB)- Scuba diver dives into hatchback https://www.youtube.com/watch?v=eDQOOZSbx08

BEVERAGES TOP 10

  1. Jameson Whiskey – “The Long Lost Barrel” (USA) (EVB) – Tongue-in-cheek parody of earnest brand-origin drink ads https://vimeo.com/210842544
  2. Nespresso – “ Coming Home” (USA) (McCann New York) – George Clooney on a quest for Nespresso                 https://www.youtube.com/watch?v=imuc2dEuuAY
  3. Boss – “The Last Train” (Japan) (Dentsu) – Japanese station-master gets retirement surprise https://www.youtube.com/watch?v=1OknWLhoT7w
  4. Orangina – “Shake Le Distributeur” (France) (Buzzman) – Shake a vending machine for a free Orangina https://www.youtube.com/watch?v=iz1gI10DguU
  5. Coca-Cola – “Love Story” (USA) (McCann) – Love story between Coke and food https://www.youtube.com/watch?v=IIp2ftwSm2Q
  6. Skol – “Skolors” (Brazil) (Nazca Saatchi & Saatchi ) – Highly choreographed ad celebrates diverse bodies https://www.youtube.com/watch?v=mQx_VmCQu5w
  7. Good Mood – “The Good Choice” (Indonesia) (Arcade) – Man chooses the right morning drink, good luck comes his way https://www.youtube.com/watch?v=vgD8d66A85I
  8. Bai – “Bai Bai Bai” (USA) (In-House) – Christopher Walken reads out N Sync lyrics  https://www.youtube.com/watch?v=z-TXRa6qd7c
  9. Michelob Ultra – “One Bar” (USA) (FCB Chicago) – Theme from Cheers deployed in service of low-carb beer https://www.youtube.com/watch?v=s-CwaTtpy44
  10. H2OH – “Pé na Jaca” (Brazil) (DM9DDB) – Flavoured water helps youths party without the health costs https://youtu.be/UMJBA5Tp42s

TOP 10 CPG/FMCG

  1. Belvita – “Next Stop: Good Mornings” (UK) (Gravity Road) – Train guard cheers up passengers on ‘Blue Monday’ https://www.youtube.com/watch?v=BAByjomVFvw
  2. Lamb Australia – “You Never Lamb Alone: Australia Day” (Australia) (The Monkeys, Sydney) – Comic celebration of Australia’s diversity for Australia Day https://www.youtube.com/watch?v=LX__i-zeaWs
  3. Drypers – “A Beautiful Journey” (Malaysia) (Publicis Malaysia)- Emotional journey through pregnancy to birth https://www.youtube.com/watch?v=cwZ9jPEO5WA&t=2s
  4. Pedigree – “Pup-letes Pit Crew” (USA) (BBDO New York) – Puppies as NASCAR pit crew https://www.youtube.com/watch?v=y0P4DqF2tjE
  5. Veja Gold – “Novo Veja Gold” (Brazil) (Havas) – Hunk athletically cleans garage to 80s soundtrack https://www.youtube.com/watch?v=8beQvCwKEjQ
  6. Pedigree – “General Howe’s Dog” (USA) (BBDO New York) Revolutionary War story of dog POW https://www.youtube.com/watch?v=L3QiBLndU-k
  7. Clean – “Cleaner of Your Dreams” (USA) (Leo Burnett Toronto) – Brand icon comes to life, shakes booty                https://www.youtube.com/watch?v=GDzMxlw2Fgo
  8. Dairy Farmers of Canada – “Mia & Morton” (Canada) (DDB Canada) Cheesemaker’s daughter does it her way and wins awards https://www.youtube.com/watch?v=aas70lfybEQ
  9. Lysol – “Protect Like a Mother” (USA) (McCann New York) – CGI turns protective mothers into animal kingdom equivalents https://www.youtube.com/watch?v=GXnp160McfA
  10. Skittles – “Romance” (USA) (Adam&Eve DDB) – Skittle-hurling Romeo unwittingly feeds many https://www.youtube.com/watch?v=f8X8Ygy5VjI

TOP 10 RETAIL/RESTAURANT

  1. Netto Marken Discount – „Die Oster-Überraschung“ (Germany) (Jung von Matt) – Animated origin story of the Easter Bunny                  https://www.youtube.com/watch?v=nd1MrTqnDd0
  2. President’s Choice – “Eat Together” (Canada) (John St) – Residents of apartment block eat together in corridor https://www.youtube.com/watch?v=vDuA9OPyp6I
  3. Monoprix – “Lait Drole La Vie” (France) (ROSAPARK) – Romance conducted via own-brand label messages https://www.youtube.com/watch?v=Zt8zcc8oauQ
  4. McDonald’s – “McLanche Feliz” (Brazil) (DPZ&T) – Child designs monster; McDonald’s brings it to life            https://www.youtube.com/watch?v=1h98Un7L3EU
  5. Shaddy – “Gift of the Magi” (Japan) (Dentsu) – Lavish adaptation of classic Xmas short story https://www.youtube.com/watch?v=YZ0dZHuOOmE
  6. Tim Hortons – “Welcome Home (Canada) (JWT Canada) – Immigrant to Canada prepares to welcome his family https://www.youtube.com/watch?v=S0pjW2ltKwI
  7. Netto Marken Discount – „Dann geh doch zu Netto!“ (Germany) (Jung Von Matt / SAGA) Child playing shop realises Netto offers better deal. https://www.youtube.com/watch?v=Vm3_Q95w8YA&feature=youtu.be
  8. Allegro – “Costume Party” (Poland) (Bardzo) – Mum works to create perfect costume for daughter’s school event https://www.youtube.com/watch?v=Y2IB1_N5I-4
  9. Koncept – “Oh Yes” (Thailand) (Agency unknown) – Hybrid pop video / furniture ad tells of bizarre love triangle https://www.youtube.com/watch?v=rvNr0pB6_48
  10. Toys ‘R’ Us – “Geoffrey the Part Time Reindeer” (UK) (The Corner London) Iconic giraffe Geoffrey helps out Santa https://www.youtube.com/watch?v=B72y_OByf_4

TOP 10 SERVICES

  1. Coldwell Banker – “Somebody to Love” (USA) (Siltanen & Partners) – Sad man meets sad dog https://www.youtube.com/watch?v=y9mRJyHjqUw
  2. TIM – “Con TIM è Dello Avere Tutto” (Italy) (Havas Milan) – All-dancing demonstration of network’s many features. https://www.youtube.com/watch?v=CHV5vpUMOU0
  3. NFL – “Baby Legends” (USA) (Grey New York) – NFL players as babies https://www.youtube.com/watch?v=9csH_Hy-7A4
  4. TV 2 – “All that We Share” (Denmark) (&Co.) Diverse Danes play game that demonstrates underlying unity https://www.youtube.com/watch?v=B3_52CULpJg
  5. AA – “Singing Baby” (UK) (Adam&Eve DDB) – A baby rocks out to “Proud Mary” https://youtu.be/I88L-CCygtg
  6. Singapore Airlines – “The Magic Pen” (Singapore) (TBWA Singapore) – Child finds magic pen, wishes for return of businessman Dad https://www.youtube.com/watch?v=G7dKdyEXa-U
  7. Ipiranga – “Celular” (Brazil) (Talent Marcel) – Automatic phone voice is secretly a real person            https://www.youtube.com/watch?v=_Z-vvMyRurU
  8. AFP Habitat – “Mothers Day” (Peru) (McCann Lima) – Kids learn sign language to help out new friend https://www.youtube.com/watch?v=8oBHGnO7JXU
  9. State Farm – “Together” (USA) (DDB Chicago) – Bromance between man, dog and truck. https://www.youtube.com/watch?v=EejU7BmW5Mo
  10. NS – “Wat houdt je tegen?” (Netherlands) (N=5) – Two old men have fun on a rail trip https://www.youtube.com/watch?v=YNJFQHQCEtw

TOP 10 TECHNOLOGY

  1. CanonLife – “Redefine Thai Alphabet” (Thailand) (Rabbit’s Take) – Canon funds better textbooks for Thai kids https://www.youtube.com/watch?v=SEgKWIYdsi4
  2. Philips – “Mom’s Energy Long” (Argentina) (Wunderman Buenos Aires) – Everyday energy of mothers powers neo-natal ward https://www.youtube.com/watch?v=9b_j-kuX2qw
  3. Microsoft – “#MakeWhatsNext: Change the Odds” (USA) (m:united/McCann) – Ambitious girl scientists shocked by science class dropout rates https://www.youtube.com/watch?v=yjahbGqZu6U
  4. Adobe – “The Heist” (USA) (Goodby Silverstein & Partners) – Armed robbers foiled by mobile customer data https://www.youtube.com/watch?v=x9jNxl0U6_8
  5. PlayStation – “We Can Do It” (Japan) (In-house) – Animated montage of videogame action https://www.youtube.com/watch?v=HtSy4oJgriM
  6. Samsung – “Ostrich” (USA) (Leo Burnett) – Ostrich gets hold of VR kit and flies https://www.youtube.com/watch?v=hjKd24UCPYY
  7. Panasonic – “Sessão de Fotos ou Lanche da Madrugada” (Brazil) (Geometry) – Brazilian fitness guru thrilled by hi-tech fridge                https://www.youtube.com/watch?v=TXaIXXqZFxM
  8. HP – “Clumsy Junior” (Colombia) (BBDO Mumbai) Clumsy guy delighted by non-spill printer cartridges https://vimeo.com/214649764
  9. Oppo – “The Magic Journey of Lilliput” (China) (Agency unknown) – Chinese man in Lilliput phones home for girlfriend reunion https://www.youtube.com/watch?v=0hly3WsZJA0
  10. Google – “We Heart Home” (USA) (72andSunny) – Google voice activation makes home feel happier https://www.youtube.com/watch?v=QcWZS9-kRJY

 

 

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