With a new campaign film narrated by Rami Malek and directed by Rodrigo Saavedra, Absolut has launched its largest global marketing campaign in over a decade.
‘The World of Absolut Cocktails. Born to Mix’, which was created by Ogilvy, will expand into a multi-year campaign, The World of Absolut Cocktails is “designed to inspire people who are open-minded, optimistic, and driven by curiosity,” the brand said in a release.
The campaign seeks to display a distinctively diverse world in which cocktails are personified through dynamic, engaging individuals that align with different backgrounds, adult life stages and characteristics.
“Absolut is a brand that strives to bring people together and celebrate what makes each of us unique, and this campaign is a continuation of that,” said Malek, actor and voice of Absolut’s campaign.
“I’m very pleased to act as the voice of the ‘World of Absolut Cocktails’ and to further share and celebrate this intention.”
Before expanding globally, the campaign will kick off with the introduction of The Cosmopolitan, Espresso Martini, Bloody Mary, Lemonade and Madras on TV nationally; out-of-home advertising in Miami, New York City, San Francisco and Los Angeles; and online through digital films and social content.
Additional personalities will join the marketing mix throughout the year, said Absolut.
“Absolut has always been a brand that believes in mixing people, ideas and drinks as a proponent for a world that is more open, free and fun,” said Pam Forbus, SVP, Chief Marketing Officer, Pernod Ricard North America.
“The cocktails take on a life of their own, each with a unique and surprising personification that epitomizes our roots as a cultural mixer, inspiring people’s ideas and identities to ultimately create authentic connections.”
Credits
The Absolut Company
Charl Bassil: Global Vice President Marketing
Tad Greenough: Chief Creative Officer
Monica Jungbeck: Global Head Of Creative
Tia Webb: Creative Content Director
Pernod Ricard Usa
Pamela Forbus: Chief Marketing Officer
Matt Foley: Vice President Marketing
Lara O’brien: Senior Director, Marketing
Ogilvy
Liz Taylor: Global Chief Creative Officer
Joe Sciarrotta: Deputy Global Chief Creative Officer
Isaac Pagan: Executive Creative Director
Sakshi Choudhary: Creative Director
Raj Ramamurthy: Associate Creative Director
Grace Donahue: Senior Art Director
Gillian Goodman: Senior Copywriter
Marie Strycharz: Senior Copywriter
Gabe Usadel: Executive Director, Design
Connor Fleming: Creative Director, Design
Jake Richardson: Senior Designer
Estella Xian: Designer
Alexandra Davis: Designer
George Sholley: Head Of Production, Na
Mike Diedrich: Executive Producer
Tatiana Lanier: Senior Producer
Michael Freeman: Executive Music Producer
Jessica Nugent: Head Of Production Services, Na
Heather Weissman: Director Of Production Business Affairs
Georgia Zalk: Associate Production Business Affairs Manager
Joan Shelton: Senior Content Production Manager
Antonis Kocheilas: Global Ceo, Advertising
Elise Alverson, Associate Director Of Strategy
Philip Heimann: Chief Marketing & Growth Officer, Ww
Josh Goodman: Executive Group Director
Amy Medellin: Executive Group Director
Rachel Passman: Account Director
Peter Kush: Account Supervisor
Aspen Center For Consumer Science
Stephen Springfield: Story Consultant
Ima
David Burgess: Head Of Production
Production Company: The Director’s Bureau
Rodrigo Saavedra : Director
Albert Salas : Director Of Photography
Julie Sawyer : Line Producer
Sloane Skala : Executive Producer
Hillary Rogers : Managing Director
Verity May Lane : Wardrobe Stylist
Taisa Malouf : Production Designer
Photography
Sandro : Photographer
Eduardo Carapito : 1st Photo Assistant, Immigrant
Ana Claudia Turner : 2nd Assistant Director, Immigrant
Mark Harris : Lighting Director
Wendy Gordon : Producer, Work Production Company
Claude-Aline Nazaire-Miller : Director Of Sandro Affairs
Candace Gelman : Agent, Candace Gelman & Associates
Local Service Company: Immigrant
Gui Passos: Executive Producer / Managing Director
Juliana Cretella : 1st Assistant Director, Immigrant
Elis Manukian : 2nd Assistant Director, Immigrant
Mari Kato : Hair & Makeup
Casting: Immigrant
Cintia Capellano : Casting Director
Gui Passos: Executive Producer / Managing Director
Editorial & Finishing: Optimus
Randy Palmer : Editor
Caralyn Moore : Sr. Assistant Editor
Hugo Escobar: Assistant Editor
Brian Hrastar : Executive Producer / Managing Director
Daniel Frazier: Assistant Producer
Glen Noren: Finish Artist / Director Of Finish
Ryan Wood: Finish Artist / Vfx Supervisor
Christian Allan: Finish Assistant
Color Grade: Co3
Jill Bogdanowicz: Colorist / Co-Head Of Features Color
Matt Moran: Senior Producer, Short Form
Jake Grom: Production Coordinator
Vfx: Globetrotter
Vfx Executive Producer / Supervisor: Andre Pulcino
Vfx Supervisor / Compositor: Gustavo Samelo
Technical Director: Guido Gallo
3d Animation: Fabio Fernandes
Vfx Compositors: Diogo De Moura Modesto, Marcelo Dumer.
Data Wrangler / Vfx Editing: Rodrigo “Brinco” Farias
Gfx: Sarofsky
Erin Sarofsky: Executive Creative Director
Stefan Draht: Creative Director
Steven Anderson: Executive Producer / Managing Director
Joel Signer: Senior Producer
Sound Post: Optimus
Marina Killion : Sr. Audio Engineer
Brian Hrastar : Executive Producer / Managing Director
Music: Saturday Love, “2 B Free” C/O Fool’s Gold Records
Music Mix: Jsm
Joel Simon : Ceo & Cco
Jeff Fiorello : Vp/Executive Producer
Norm Felker : Senior Producer
Andrew Manning : Senior Producer
Sharon Cha : Producer
Vo: Rami Malek
Alex Egarian: Agent, Wme
Ooh Print Production: Sandro
Lauren Mcnalis: Retoucher
Ooh Print Production: Hogarth
Kurtis Chan: Retouching Specialist
Hillary Horsefall: Studio Manager
