Rakuten Advertising Names The Thoughtful Agency as the First Platinum Agency Partner in APAC

Nicola Murray & Prav De Silva

Rakuten Advertising has announced digital agency The Thoughtful Agency as the first Platinum Agency Partner in the Asia-Pacific region.

Rakuten Advertising’s Platinum Agency Partner program is an exclusive community of partnered agencies “designed for agencies that have a deep understanding of Rakuten Advertising’s products and services,” said Rakuten Advertising.

“We are delighted to welcome The Thoughtful Agency as our first Platinum Agency Partner in the Asia-Pacific region,” said Nicola Murray, Director of Advertiser & Agency Development at Rakuten Advertising. “The team’s dedication to driving success for their clients aligns perfectly with our mission to empower the digital advertising industry to outthink and outperform through performance. We can’t wait to see what the team will achieve—this is just the beginning.”


To become a Platinum Agency Partner, agencies must meet specific criteria related to performance, experience and expertise. These criteria include meeting certain revenue and growth targets, demonstrating a strong track record of success with Rakuten Advertising’s solutions and maintaining a high level of expertise in affiliate marketing.

The Thoughtful Agency’s Chief Growth Officer, Prav De Silva said: “We are honoured to be recognised as Rakuten Advertising’s first Platinum Agency Partner in the Asia-Pacific region. This partnership will allow us to continue to drive innovation in the affiliate marketing space alongside Rakuten Advertising and leverage its innovative solutions to drive even greater value for our client portfolio. Recently, the affiliate landscape has shifted a few gears. Our premium brands are constantly looking for always-on strategic recommendations to enhance their performance via the affiliate channel.”

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