Publicis Worldwide India has named Radhika Burman vice president – strategic planning. She will be based out of New Delhi and will report to Sanjay Sharma, managing director and chief strategy officer.
Burman will head up the strategy mandate for the New Delhi office, leading the strategic planning function for existing clients as well as driving growth through new business for the region.
“In today’s complex and fast changing world, our clients need strong strategic partnerships more than ever. Radhika is an exceptional strategic mind who has the experience, expertise and energy to partner our clients in providing the right solutions for today’s challenges,” said Sharma.
“In the coming days I see her playing a pivotal role in driving the growth and creative agenda for Publicis Worldwide in New Delhi.”
Over the course of her 11 year career, Burman has experience both on the client side as well as across network agencies. In her last role, she was manager – strategy and consumer insights at Platinum Guild International and prior to that she has worked at FCB and JWT and was part of the strategic planning team that worked on brands such as Zee, PepsiCo, Hero and Cargill among others.
“The focus will be to create seamless and consistent experiences for the brands we work on, across multiple channels and touch points. Given the challenging times we are in, the need to deliver unified marketing and messaging strategies has never been stronger. Our efforts will be to give our partners just that,” Burman added.
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