Racing and Wagering Western Australia has awarded creative and strategy duties to Clemenger BBDO Sydney and media responsibilities to The Brand Agency.
“In a year where we celebrate one of our most significant milestones, I look forward to working with The Brand Agency and Clemenger BBDO Sydney to further solidify and establish TABtouch as one of Western Australia’s most iconic brands,” said RWWA’s Head of Marketing Katie Roberts.
The group’s wagering business consists of an exclusive network of 325 TAB retail outlets across Western Australia, a call center and a digital platform through the TABtouch brand.
“We’re thrilled to be partnering with Katie and the TABtouch marketing team who have big creative ambitions for the brand,” said Clemenger BBDO Sydney, CEO, Pete Bosilkovski.
“There is a huge opportunity to build on the equity of TABtouch and bring some fun and energy to the brand. A challenge we are extremely excited about fulfilling together. We can’t wait to get started.”
The incumbent on the account for the last four years is The Brand Agency Perth.
“We are delighted to be reappointed to the RWWA media account, as their appetite for innovation has built a strong partnership between our teams,” said The Brand Agency, Head of Media & Analytics, Angela Naaykens.
“They are in a unique position to capitalize on the changing media landscape, punching far above their weight in arguably the most competitive marketing category.”
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