RAC Insurance Proves Material Objects Do Matter in ‘We See What You See’

    By The Staff - Oct 29, 2020
    RAC Insurance Proves Material Objects Do Matter in ‘We See What You See’

    RAC, a Western Australia car and home insurer has launched a new campaign to show locals that they understand the relationship members have with their belongings.

    Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer-generated imagery to depict the unique relationship a family has with their insured items – home is a castle, the car, a hovering adventure machine.

    “Being a local insurer over the past 70-years has given us an unrivaled insight into what is important to our members,” said Damien Van Pelt, RAC General Manager – Product and Sales.

    “Through interactions with our members and by unlocking the stories behind what people choose to cover, RAC Insurance understands that people insure much more than just a car and a house – the true value is in what these items represent to their owners, that others often don’t see. The fact that we’re local and on the ground when our members need us gives us the ability to play into the double-meaning of ‘We See What You See’, because we’re located here in WA too.”

    “Most people have an emotional connection to the items they insure; it’s not just a dollars and cents transactional relationship,” said Joe Hawkins, Creative Director at Wunderman Thompson. “This campaign literally takes the idea that ‘your home is your castle’ and runs with it, demonstrating RAC’s understanding of its members and what their insured items really mean to them.”

    The campaign will be featured across TV, Radio, Cinema, OLV, OOH, and digital display.


    Manager, Marketing Communications: Simone Woodward
    Marketing Communications Manager: Katy Lucas
    Digital Marketing Communications Manager: Melanie D’ Rozario
    Digital Marketing Coordinator: Shauni Giles
    Marketing Coordinator: Zoe Adenan
    Marketing Coordinator: Emily Jones

    Wunderman Thompson
    Creative Director: Joe Hawkins
    Associate Creative Director: Jack Elliott
    Associate Creative Director: Lachlan Newham
    Design Lead: Cameron Jones
    Group Engagement Lead: James Fitzjohn
    Senior Engagement Manager: Kristen Madureira-Gordon
    Engagement Manager: Renee Harris
    Senior Strategist: Carnelian Easton-Jones
    Head of Production: Jackie Archer
    Print Producer: Sarah Parsons
    Digital Producer: Danelle Barugh

    Production Production Company: Beautiful Pictures
    Director: Ariel Martin
    Producers: Gemma Hall, Kate Downie
    Editor (Offline & Online): James Hawkes at The Office of John Cheese
    Grade, CGI Animation & Composite: Vandal
    Creative Director: Richard Swan
    VFX Supervisor / CG Lead: Mick Watson
    Executive Producer: Anna Greensmith
    Sound: Cue Sound and Vandal

    Media: Initiative Perth


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