Audience intelligence and measurement company Quantcast has appointed Sonal Patel to the newly-created role of Managing Director of South East Asia. Patel will be based in the Singapore office will lead the company’s SEA operations reporting directly to Quantcast’s Asia Pacific managing director, Andrew Double.
Sonal brings 17-year experience in the advertising and media industry – most recently as President of Programmatic Services and Product at Dentsu Aegis Network APAC. She previously held senior positions at AppNexus, Carousell, Google, Twitter, Salesforce, Adgile, and Yahoo!.
As part of Quantcast’s continued expansion in the region, the company also announced a number of additional hires.
Andrew Double, managing director of Quantcast APAC, said the appointments reflected the business’ focus on Asia as a key area of expansion in 2020.
“Quantcast is radically simplifying advertising on the open internet, enabling brands to successfully understand and engage audiences that have previously been hard to reach,” said Double. “According to the OECD, economic growth in Southeast Asia is set to outpace that of Europe and the US in the coming years. This presents a huge opportunity for brands to tap into this increasingly wealthy and connected audience through relevant online advertising.
“The additions to our team announced today will be central to helping more brands in the region access the potential of Quantcast’s unique machine learning technology and first-party data to help grow their businesses.”
Sonal Patel, Managing Director of SEA at Quantcast, added: “Quantcast has seen significant growth in Southeast Asia in recent years. I’m excited to have the opportunity to continue the great work the team is doing and lead this next phase of growth within such a progressive and successful organization. My appointment, and those of the other new team members continues the amazing momentum of Quantcast in the region into 2020 and beyond.”
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