Publicis Worldwide India has added to its creative team with the appointment of Srijan Shukla and Pratheeb Ravi as creative heads. The duo will be based out of Mumbai, with a mandate to “reinvigorate and amplify creative offerings while delivering integrated solutions,” the agency said.
“Creative leadership at PWW has always been highly respected and admired,” said Paritosh Srivastava, CEO of L&K Saatchi & Saatchi and Publicis Worldwide India.
“To fill such big shoes we couldn’t have brought better people and talent than Srijan and Pratheeb. They are an ideal team to take the legacy forward and keep telling amazing stories for our wonderful clients.”
Ravi joins Publicis Worldwide India from Ogilvy India where his last role was as Group Creative Director. He has also had stints with other agencies including Lowe MENA & Contract Advertising where he managed creative work for clients across a host of sectors including Telecom, FMCG, Travel & Tourism, OTT, and Retail.
Shukla also joins the agency from Ogilvy India where his last role was as Group Creative Director. He has also worked at agencies including DDB Mudra, Leo Burnett, and Tilt Brand Solutions. He has done creative work for clients including Automobiles, Fintech, Broadcast Media, OTTs, DTH, Banking & Finance, Fantasy games, Retail, and FMCG.
“We are lucky to have Srijan and Pratheeb, a duo who have a rich body of work and are still hungry to do a lot more,” said Oindrila Roy, MD, Publicis Worldwide India.
“Publicis Worldwide India has a rich heritage of creativity and they are perfect for taking the legacy forward and establishing the agency as one of the most powerful creative outfits in the industry.”
On joining the network and the road ahead, both Pratheeb Ravi & Srijan Shukla said in a statement:
“We are excited to begin this journey with a bunch of incredibly talented and hard-working people with an irresistible creative energy. The goal will be to align with the vision that Paritosh and the team have set for the agency and put out work that will blend creativity, technology, data and culture to create truly unique solutions for our clients. We also want to create a space where the creative talent can come and express themselves freely.”