Publicis has scored a win with the securing of the creative mandate for UrbanClap. The account will be handled by the agency’s Mumbai office.
UrbanClap which was named one of the top 10 startups to watch for in 2016, helps consumers connect with local services via a mobile app.
They will be launching their first ever brand campaign on television this year. Initially, UrbanClap has done some outdoors and social media campaigns at their end.
Founded in October 2014 by Abhiraj Bhal, Varun Khaitan, and Raghav Chandra, UrbanClap is India’s largest services marketplace.
Currently, UrbanClap has operations in 7 cities, with over 36,000 professionals on the platform, which receives between 4000 to 5000 requests, each day for services across 125 categories.
“We are confident that Publicis with their innovative approach and creative solutions will enable us to drive impactful media presence and assist us in building a strong consumer brand. We look forward to work with them,” said Abhiraj Bhal, co-founder at UrbanClap.
Paritosh Srivastava COO, Publicis Ambience and Jigar Fernandes, Executive Creative Director, Publicis Ambience said: “UrbanClap has very strong fundamentals. It is helping bridge a real gap for an emerging world with first world aspirations.”
“It has taken the tougher path to build the business in a segment that has remained unorganized till now, and our job is to let the world know honestly and interestingly about their approach. We’re confident that with the trust and collaboration from the entire team at UrbanClap, we will succeed in achieving this task.”