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    Publicis to Manage Creative for Godrej ProClean

    By Harold Henry - May 19, 2021
    Publicis to Manage Creative for Godrej ProClean

    Subhash Kamath, CEO, Publicis Worldwide & BBH, India

    Publicis Worldwide India has been chosen by Godrej Consumer Products Ltd. to manage the integrated creative duties for Godrej ProClean, a newly launched range of floor, toilet and bathroom cleaners.

    “In an intensely contested pitch, Publicis Worldwide stood out with their strategy, creative approach and enthusiasm for the brand. Godrej ProClean aims to cater to the rising demand for home hygiene products and earn its fair share in the industry,” said Somasree Bose, Category Head, VP Marketing, Godrej Consumer Products Ltd.

    “The team at Publicis understood our goals and their outlook was in sync with our thought process. Their performance across other brands made our decision much easier. We look forward to working together and fulfilling our vision of making Godrej ProClean a leading player in the market.”

    The account will be managed out of the agency’s Mumbai office.

    “This is a special win for us. Godrej ProClean is a brand born in and of the pandemic – and it feels special to be chosen to co-nurture it. As an integrated mandate, it allows us to bring the full might of our thinking into play across platforms, so it’s special for that reason as well,” Suraj Pombra, Executive Director, Publicis Worldwide India.

    “Publicis & Godrej have had successful partnerships before, so this is also special as a homecoming of sorts. As we welcome Godrej ProClean into our fold, we look forward to this being the start of a long term partnership built on growth and success.”

     

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