Credit: Scosche via Pexels.com
Following a lengthy competitive pitch, Toyota Australia has handed its media account to Publicis Groupe’s Spark Foundry. Saatchi & Saatchi will continue to lead brand while BWM Dentsu will continue to head up retail.
“The automotive industry is undergoing a once-in-a-century transformation that will require innovative customer-focused solutions through next-generation vehicles, services and communications,” said Toyota Australia’s Vice President of Sales and Marketing, Sean Hanley.
“Our new specialist agency partners are best positioned to support us with innovative marketing as we enter this new exciting era.”
The account had been held by The Media Store for more than 20 years.
The Media Store, “has been a trusted partner for over two decades and has made a great contribution to Toyota Australia. The agency has helped build our brand to where it is today. This decision was particularly difficult and we sincerely thank TMS for their service and support,” added Hanley.
We never share your info, we only share ours.