Publicis Singapore Turns Negative Spaces into Positive Ones at Raffles Place

As offices reopen in Singapore, Publicis has partnered with Raffles Place Alliance and LASALLE College of the Arts to host a first-of-its-kind exhibition that transforms negative social distancing spaces into positive spaces for art.

Each artwork showcased in ‘The 1M Exhibition’ measures exactly 1-meter across – the distance encouraged for staying safe in public spaces or mask-off settings. The exhibition masters the art of safe distancing by transforming empty spaces on benches into places for art and discovery.

A total of 177 artworks by 105 design graduates at LASALLE, an education institution specializing in the creative arts, are now being exhibited around Raffles Place Park using the unexpected medium of social distancing stickers, reaching around 180,000 people per day. This initiative bridges the gap between the next generation of artists and potential employers.


 

“Social distancing stickers have become commonplace in our lives. It’s also a stark reminder of the struggles the pandemic has brought on us, and in particular, for our young artists. They haven’t had a public forum to exhibit their work in almost two years, so as part of the creative community, it felt right to create this platform for them and their work,” explains Adrian Yeap, Executive Creative Director at Publicis Singapore.

Running for three months from 5th April, the exhibition will showcase the works of LASALLE students from the School of Design Communication, the School of Fashion and the School of Product Design. To learn more about the students behind each work, visitors to the exhibition can scan the QR code located on each artwork and contact them for job opportunities.

“The pandemic has brought many challenges, but it has also given us the opportunity to try something new. We loved the idea of taking our students’ works to an unexpected location. This collaboration with Raffles Place Alliance comes at a perfect time as people return to in-person experiences, and it gives our graduates and students greater exposure and a more tangible connection with audiences,” says Ms Nur Hidayah, Dean, Faculty of Design at LASALLE.


 

Developed by Publicis Singapore, ‘The 1M Exhibition’ was created in collaboration with LASALLE and Raffles Place Alliance. Raffles Place Alliance consists of 10 stakeholders in Raffles Place who work together to activate and revitalize public spaces.

LASALLE Students

BA (Hons) Design Communication

Casimir Simon, Estelle Queck Si En, Jaey Sim Jie, Jodi Choo, Joyce Mak Shao Wen, Kwok Yu Qi, Evelyn Lim Wei Ling, Mark Yuen Teng, Shawn Sim Zhao Xun, Tiffani Angela, Vanessa Koh Wee Mun, Zerick Poon, Gracia Goh, Johnson Tan Jia Yao, Tan Kylyn

BA (Hons) Fashion Design & Textiles

Alexandria, Felicia Angelina, Irene Calista Wiratma, Justin Chua, Kimberly Lintungan, Meng Ge, Tan Li Fang, Ruby, Sarah Kelly Ng

BA (Hons) Fashion Media & Industries

Belina Lim Fang Ci, Lee Hyunju, Liang Yi Fang, Danisha, Chin Meei, Alcina, Lam Jing Sen Keefe, Chia Hwee Suan Celestine, Shavita Rajendran, Andrew Scott Hansford, Han Yi Ding Adrian, Lee Lyn Ying, Phyllis, Nicolette Ow, Nur Wahidah Binte Mohamed Ismail, Park hyeonjin, Giulia Gianno, Derrick Yeo Chin, Zhang Lingyi, Yang Fushi, Celine Yong Xin Ying, Toh Su Jun

BA (Hons) Interior Design

Angeline Mellinia, Cherinne Olivia, Clarissa Aurelia Mashadi, Fedita Ryomas Husin, Jehuda Victor, Jessica Adelline Widjaja, Mellisa Sanjaya

BA (Hons) Product Design

Abdul Rahman Bin Abdul Rahim, Cheong Jun Hong, Eddy Iswandi Yap Mun Peow, Edwin Fong Jing Han, Evan Tan Jun Wen, I-zak Rugdee, Lim Sze Yong, Nicholas Bee Yuan Zhi, Sari Atiqa Binte Ramli

Diploma in Creative Direction for Fashion
Sera, Mei Yan, Justin Neo

Diploma in Design Communication
Angel, Chong Eliza, Chua Jie Di, Ella Dines, Gerard Carl G. Quintana, Muhammad Rudelfy Bin Mohd Ali, Muhammad Shazam Arjuna, Philip Chee Hong En, Shahfiq J, Thaqif Nazri, Vu Duc Thanh Long, Jenji Tong Kim Yoke, Pauline Theodora Tandiah, Chang Wei-Yu, Nabilah Isaman

Diploma in Fashion

Farah Liyana Teng, Haeun Stemple, Joseph Poh Shou Heng, Lee Eugime, Qayyimah Binte Abdul Halem, Zuaipy Santiago, Ariel Wang, Aaron Ong, Yasmin Shazimie

Diploma in Interior Design

Bin Hong Cheng, Dhyani Amalia Ongkaputri, Jonathan Stefano Lusimin, Kang Ho-Jun, Yang Kaiwen, Zhou Zhi Qi Peggy, Clearice Law, Daphne Nadine Quebengco Evangelista, Kao Sheue Chyi


Credits

Chief Creative Officer: Jennie Morris

Executive Creative Director: Adrian Yeap

Associate Creative Director: Yizhen Huang

Senior Art Director: Lijing Sim

Copywriter: Aaron Leong

Account Director: Melissa Tee

Senior Account Executive: Nicolette Ng and Axel Chen

Production Partner: Prodigious Singapore

Studio Supervisor: Joice Lee

FA Artist: David Ngiam

‘The 1M Exhibition’ opens 5th April 2022. For more information, go here.

The Staff

The Staff

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