Indigo CEO Rajesh Ghatge via Youtube
Publicis Groupe has announced the integration of Indigo Consulting’s digital marketing teams with Publicis Worldwide. The new agency will be made up of a team of 300.
“This made imminent sense to us. Communication services are no longer segregated by platforms, i.e., creative agencies for mainline platforms and digital agencies for digital platforms,” said Anupriya Acharya, Group CEO, South Asia.
“More and more clients want to work with one agency that can offer holistic strategic and creative solutions to solve their marketing problems. In fact, the pandemic has only heightened the need to have digital at the centre of our solutions approach,” she said.
Indigo Consulting, will be under the leadership of CEO Rajesh Ghatge and COO Jose Leon.
“I see it as a win-win for everyone. The Indigo digital communications teams have already been working alongside the PWW teams across many of our top clients. By bringing them together under a common leadership, we can now provide our clients a more integrated solution and a more seamless brand custodianship. It’s a transformative move,” said Subhash Kamath, CEO, BBH & Publicis Worldwide.
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