Publicis Groupe’s Working With Cancer Pledge Heads to the Super Bowl

“We are launching a call not only for awareness, but for action from everyone, to create a real cultural shift in the workplace.”

Working with Cancer, a cross-industry coalition formed by Publicis Groupe aimed at erasing the stigma and insecurity of cancer at work, is launching a global ‘wake-up call’ urging people to play their part in supporting colleagues with cancer.

The initiative, which was launched at Davos on Jan. 17. Today, said it would run an ad spot, titled “Monday,” during New York regional coverage of the Super Bowl.

The campaign film, ‘Monday’ directed by Elena Petitti Di Roreto and Martin de Thurah, depicts the harrowing journey of cancer patients and the vital importance of workplace support.


According to the campaign, many of the crew behind ‘Monday’ are cancer survivors and caregivers themselves, bringing personal and authentic resonance to a film that highlights a universal issue.

After being diagnosed and treated for cancer last year, Arthur Sadoun CEO of Publicis Groupe launched Working with Cancer at the World Economic Forum in Davos on 17th January.

The program has grown into an alliance of major international companies united by a pledge to create an open, supportive, and recovery-forward culture for cancer sufferers. Founding partners include Abbvie, Adobe, Bank of America, BNP Paribas, BT, Citi, Google, Haleon, Labcorp, L’Oréal, Lloyd’s, LVMH, Marriott, McDonald’s, Meta, Mondelez, Microsoft, MSD, Nestlé, Omnicom, Pepsico, Renault Group, Sanofi, Toyota, Unilever, Verizon, and Walmart, the world’s largest private employer.


“Our purpose is to help people save money and live a better life, and supporting the health and well-being our own associates, including those who have been diagnosed with cancer, is at the core of that purpose,” said Doug McMillon, President & CEO of Walmart.

“Together we can make the workplace better for those living with cancer and make a positive impact on people’s lives.”

Sadoun added: “Thanks to the coalition of our partners and the support of the World Economic Forum, Working with Cancer is already positively impacting the lives of 20 million people. Of course, we will continue to rally more companies to the movement. But just as vital is the role all of us can play by standing with our colleagues with cancer. That is why we are launching a call not only for awareness, but for action from everyone, to create a real cultural shift in the workplace.

You can show your support and encourage others to take the pledge here 

Bobby McGill

Bobby McGill

Bobby is the founder and publisher of Branding in Asia.

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