A bespoke ‘Power of One’ solution, PLUS+ by Publicis, has been created for the PepsiCo account.
Publicis Groupe has been appointed as media agency for PepsiCo in China following a competitive pitch. The scope covers integrated media planning and buying duties across PepsiCo’s beverage and food brands in mainland China, including Pepsi, Mirinda, 7Up, Gatorade, Bubly, Lay’s, Quaker, Doritos and Cheetos. This win marks Publicis Groupe’s entry into PepsiCo’s roster of agencies in China.
Publicis Groupe created PLUS+ by Publicis, a dedicated business unit powered by Zenith, that creates an ecosystem of media, creativity, and technology for a positive impact on business outcomes. PLUS+ unlocks growth in the dynamic marketplace with consumer-centric solutions and transformational, data-driven capabilities.
“We are truly honored to be appointed as PepsiCo’s media agency in China”, said Jane Lin-Baden, Managing Partner APAC & CEO North Asia of Publicis Groupe.
“This provides an incredible opportunity to work with some of the most iconic brands in the industry. Our team is so motivated and excited to apply the best of our thinking and capabilities to create winning momentum for PepsiCo in China.”
The three-year contract officially begins on April 1, 2022.
