Publicis Groupe Wins Grand Effie at Hong Kong Effies for New World Development Campaign

Publicis Groupe Hong Kong has won the Grand Effie along with 1 Gold, 2 Silvers and 6 Bronze trophies – almost half of the 23 Effies awarded overall – at the Hong Kong Effies, which took place last night.

The Groupe achieved its Effie wins across a variety of campaigns that made a real impact:

  • New World Development’s ‘Share For Good’, which won the Grand Effie along with 1 Gold, 2 Silvers and 2 Bronze Effies
  • New World Development’s ‘State Theatre Reborn’, which won two Bronze Effies
  • AXA’s ‘No More Excuses’, which won 2 Bronze Effies.

Tom Kao, CEO of Publicis Groupe Hong Kong, says: “This is another testament to our creative work delivering effective solutions for our clients. From creating a new donation platform with New World Development, immersing people in the beautifully crafted State Theatre, to harnessing the Power of One to create media-agnostic ideas for AXA, we are proud that our campaigns delivered real-world results.”


Publicis Groupe Hong Kong also scored a Merit for its MeadJohnson ‘Fearless Kidfluencers’ campaign.

The Hong Kong Effie Awards are a celebration of creative and effective advertising that reinforces teamwork between agency, client and researchers. Winners are measured by their marketing effectiveness. HK4As has been the official organizer of the Effie Awards in Hong Kong since 2004.


See the full list of winners here.


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