Publicis Groupe Thailand Appoints Sorada Sonprasit & Paruj Daorai Co-CEOs

Sorada Sonprasit & Paruj Daorai

The CEO of Publicis Groupe Thailand, Songkran “Jod Sethesompobe, will be stepping down after 11 years of leadership it was announced today with the Groupe to replace him with a co-CEO structure in the market with Sorada Sonprasit, found and CEO of Brilliant & Million, and Paruj Daorai, currently Managing Director of Digitas Thailand, paring up lead Publicis Groupe in Thailand.

Publicis said that the move to a co-CEO structure in the market is in line with the scale of the business in Thailand and is “aligned with the ambition in the coming years to make Thailand a real focus for Groupe transformation and acceleration, as well as representative of the potential in Southeast Asia of Thailand as a market.” The appointment is effective June 1st, 2022.

Sonprasit started Brilliant & Million in 2007 and in 2018 integrated it into Publicis Groupe through an acquisition.


Dorai began his career in advertising as a copywriter and has haled positions at D’Arcy (DMB&B), Lowe Bangkok, and Ogilvy & Mather. Most recently he was Managing Director at Digitas Bangkok.

“I am delighted to see Sorada and Paruj step up into this role. Both are leaders who have been ahead of their time in developing digitally-led services for clients and work really well in partnership with each other, making them a very strong choice as we continue to transform the Groupe and its services in Thailand,” said Amrita Randhawa, CEO, Singapore and South East Asia, Publicis Groupe.

The departing Songkran joined Publicis Groupe as CEO of Leo Burnett Thailand in April 2011. Together with his team, he has led Leo Burnett Thailand to become one of the most recognized and awarded agencies in Thailand.


In May 2016, Songkran was appointed Country Head of Publicis Groupe Thailand. With the birth of Digitas Thailand and Prodigious and the acquisition of Brilliant & Million, he continued to grow the business as well as championing bespoke client teams hubbed in Thailand, while supporting business units like Publicis Sapient in their expansion.

“I would also like to thank Khun Jod for his many years of service to the Groupe and for building strong relationships with our people and our clients. He is a trusted voice who will be missed,” said Randhawa.