Publicis Groupe has appointed Sanjay Chaudhari as CEO, Publicis Groupe, Sri Lanka as part of a joint announcement that Arosha Perera has stepped down as CEO, Leo Burnett, Sri Lanka.
Chaudhari will take on the reins of all Publicis Groupe agencies including Leo Burnett, in Sri Lanka, with immediate effect.
Chaudhari joins the Publicis Groupe with over 28 years of experience working with brands including Unilever Ponds and Dove, Coca-Cola, American Express, Philips, Gillette, Duracell, and Motorola among others.
“Being a Singaporean and having worked across seas in Japan, China, Hong Kong, Singapore, Thailand, Taiwan, Morocco, Lebanon and India, his depth of international experience and understanding of business culture is unparalleled,” said a release.
In his previous stint, Sanjay was Senior VP, Regional Client Services Director, Gillette, and Duracell, for Grey Group, Singapore, Shanghai, and Hong Kong. Prior to this, he was General Manager for Global Brands including Coca-Cola, American Express, Unilever Dove, Philips, and Motorola, for Ogilvy, based in Tokyo.
“The Publicis Groupe is deeply committed to the Sri Lanka market and we will continue to bring the best-in-class solutions for our clients,” said Saurabh Varma, CEO, Publicis Communications, South Asia. “I am thrilled to welcome Sanjay to the Publicis Groupe family. His depth of international experience of leading world-renowned brands and his understanding of business cultures is unparalleled,” adding that he “would like to thank Arosha for being a great business partner and wish him the best for his future.”
Regarding his departure, Perera said: “It’s been a great journey for me at Leo Burnett, Sri Lanka. I have thoroughly enjoyed working with the clients and our extremely talented people. This is what I’m going to miss most. I’m moving on to explore things that I have always wanted to, but just never had the time to do. I wish Saurabh, Sanjay, and the entire Publicis Groupe the very best.”