Publicis Groupe Taiwan Promotes Irene Chang to CEO – Kevin Yang Named CEO & CCO Leo Burnett Taiwan

Publicis Groupe has announced a new leadership team in Taiwan with Irene Chang, formerly CEO of Publicis Media Taiwan, being promoted to CEO of Publicis Groupe Taiwan, and Kevin Yang has been appointed as CEO & CCO of Leo Burnett Taiwan. Both appointments are effective immediately.

“Irene has been with Publicis Groupe for a number of years with strong business capabilities and achievements,” said Jane Lin-Baden, Managing Partner of Publicis Groupe Asia Pacific, and CEO of North Asia.

“I cannot think of a better leader to take on this extremely important responsibility to lead Publicis Groupe Taiwan on the new journey of integration. I am also very happy to welcome Kevin back to the Publicis family to lead Leo Burnett and the creative business. I believe through the close cooperation of two experts from media and creative backgrounds, we will bring new integrated services to all clients of Publicis Groupe.”


In the newly created CEO role, Chang will lead the entire Publicis Groupe Taiwan agenda across Publicis Media, including brands of Starcom, Zenith, Performics and Digitas, as well as Publicis Communications including Leo Burnett, Publicis Worldwide and other creative agencies. One of her key responsibilities will be to drive greater integration across creative, media, digital, data and technology operations.

She has been with Publicis Groupe for over 20 years, working for several agencies to include Leo Burnett, Saatchi & Saatchi, and Zenith. She was promoted to Managing Director of Publicis Media in 2017, rising to CEO in 2019.

“I’m honored to lead Publicis Groupe Taiwan into the future and will follow the global Power of One philosophy to promote close cooperation among advertising, media and digital brands, integrate our expertise and resources to help our clients seamlessly connect with the platform world and capture growth opportunities,”said Chang.

“I believe professional talent teams and a comprehensive service structure are the foundation of Power of One. Under the new group structure, we will be able to work more closely and provide seamless service to our clients. We look forward to seeing each of our brands and colleagues shining in their own positions.”


Kevin Yang, before joining Publicis, was Managing Director and CCO of ACE Communications. Prior to that, he worked for McCann Taiwan as Chief Creative Officer and Chairman, and Executive Creative Director of Publicis Groupe’s creative agency Saatchi & Saatchi where he was responsible for creative output and talent management.

“Leo Burnett is a global brand with long history and legacy. I want to lead Leo Burnett Taiwan to evolve rapidly into a creative solutions company with creative strategy and business thinking, combined with Publicis Groupe’s expertise in data, technology, media and community.”, said Kelvin. “We are looking forward to promoting Leo Burnett Taiwan to connect with the global Leo Burnett concept and know-how, deepening our attention to human needs, using the power of creativity to move people, change behavior and realize the growth opportunities of the brand.”

Bobby McGill

Bobby McGill

Bobby is the founder and publisher of Branding in Asia.

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