Eddi Yang, Liza Zhang, and Kathy Zhao
Publicis Groupe announced the appointment of Eddi Yang as General Manager of MSL Beijing to lead their overall operations and business development in Beijing.
The agency also promoted Liza Zhang, General Manager of MSL Shanghai, to General Manager of MSL Shanghai and Guangzhou to oversee the Shanghai and Guangzhou markets and lead the business in the two markets. Kathy Zhao, General Manager of Publicis LifeBrands Beijing was also promoted to General Manager of Publicis LifeBrands of Beijing and Shanghai. She will be tasked with overseeing daily business activities and operations in both offices.
These appointments aim to strengthen Publicis Groupe China’s team integration and business cooperation as well as the group’s capabilities in the fields of public relations and healthcare communications.
Eddi Yang has more than 20 years of experience in communications, marketing, and corporate affairs. Not only has she achieved successes in branding-related business, but she also has experience in digital marketing.
Prior to MSL, she served as the Director of External Affairs – Mead Johnson, China and as Vice President and General Manager – Golin Harris in Beijing. She has also held management positions in several global leading organizations such as Ketchum, Ruderfin, and Ogilvy.
Yang will be based in Beijing and report to Oliver Xu, CEO of Publics Communications Beijing. She will also report to Margaret Key, CEO – APAC & MEA, MSL.
Liza Zhang oversees both operations and development of Shanghai and Guangzhou markets supported by a team of 130 consultants.
Liza Zhang has 15 years of experience having built core expertise in areas such as corporate branding and reputation management, business communications, internal corporate communications, and change management. Her clients range widely from traditional manufactory to consumer goods, healthcare, and medical services to technology companies, professional services firms, and government. Previously, she served as Vice President in the firm’s corporate communications and was dedicated to promoting MSL’s transformation into a business-driven strategic communications consultancy.
Liza Zhang will continue to be based in Shanghai, reporting to Arto Hampartsoumian, Managing Partner and Executive Chairman of Publicis Groupe China, and Margaret Key, CEO –APAC & MEA, MSL. Mindy Yuan, General Manager of MSL Guangzhou, continues to lead MSL Guangzhou office and reports to Liza Zhang.
Kathy Zhao has more than 15 years of experience in integrated communications service with expertise in the healthcare sector. Zhao was instrumental in setting up Dreams Communication, a professional healthcare communications agency in China in 2001. She has been in her leading role in Publicis LifeBrands China in Beijing since Dreams Communication was acquired by the Publicis Healthcare Communications Group and renamed as Publicis LifeBrands China.
Under Zhao’s leadership, Publicis LifeBrands China has continued to provide its service to pharmaceuticals companies such as GSK, Pfizer, Xi’an Janssen, Novo Nordisk, and MSD.
Kathy Zhao will be based in Beijing and report directly to Arto Hampartsoumian, Managing Partner and Executive Chairman of Publicis Groupe China.
“Publicis LifeBrands and MSL are professional communication service organizations under Publicis Groupe and an important part of the comprehensive service capabilities of Power of One approach,” said Arto Hampartsoumian, Managing Partner and Executive Chairman, Publicis Groupe, China.
“As global public health communication faces great challenges, especially in 2020, the importance of health communication and public relations is increasing day by day. Kathy Zhao, Liza Zhang, and Eddi Yang are three outstanding leaders with years of experience in their own fields. They are deeply trusted and respected by clients and I believe we can strengthen our professional service capabilities in both fields under their leadership.”
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