Publicis Groupe has announced the launch of its Creative Council for South Asia, headed by Rajdeepak Das, CEO and CCO of Leo Burnett South Asia. As part of the additional role, Das will lead the overall creative direction, product, and thinking for the Groupe.
“It’s an honor to lead The Creative Council for Publicis Groupe South Asia,” said Das. “The Council will use the power of brand purpose and new-age creativity to bring positive impact to people’s lives. The Council will help pedigreed brands to collaborate closely with the world-class talent of the Groupe. I can’t wait to get started and look forward to leading a power-packed Council that is going to create next-generation solutions.”
Das brings over two decades years of experience in building successful brands. He is a great believer in the power of modern creativity to transform human lives. From saving India’s biggest national treasure, the INS Vikrant warship with the help of Bajaj, to being part of ‘Roads That Honk’, the world’s first anti-collusion road management system for Hindustan Petroleum, to creating India’s first micro-financing system, his work speaks for itself and is centered around HumanKind values.
His movement for Whisper ‘Touch The Pickle’ won Procter & Gamble the inaugural Cannes Glass Lions Grand Prix for breaking the menstruation taboo. More recently, Das’s work for Whisper ‘Keep Girls In School’ won Leo Burnett India & P&G a Cannes Lions Grand Prix in Sustainable Development Goals. The agency also won the title of ‘Creative Agency Of The Year’ at The One Show Abby Awards, Goafest ’22.
Das has more than 100 international awards to his name such as The One Show, D&AD and Spikes. He was the only creative head featured in the popular Netflix series ‘The Creative Indians Season 4.’
In his words, Das’s biggest creation to date is Apollo 11, a specialized division of Leo Burnett India or what he refers to as ‘The Mutant Creatives.’ This is a team of hugely talented young people in their 20’s with backgrounds such as aerospace engineers, product designers, data analytics and environmental scientists, who solve brand and human problems with him. His focus is on new-age brand solutions, and he believes “Only way to predict the future is to build it yourself.”