Publicis Groupe Indonesia has acquired Inter Pariwara Global and iLab, with both agencies set to join the Groupe’s operations under the Spark Foundry Indonesia banner.
Inter Pariwara Global and iLab bring media expertise across global and local clients and a team of approximately 150 professionals.
“Indonesia is one of the most important and high-potential markets in Southeast Asia, and this acquisition reflects our continued commitment and optimism for its future at a time when much of the industry seems focused on divestment,” said Amrita Randhawa, CEO, Publicis Groupe Singapore and Southeast Asia.
“This allows us to combine deep local expertise with the full power of our global capabilities in data, technology and innovation. Together, we are building a stronger, more future-ready offering for our clients.”
The acquisition follows other investments by Publicis Groupe in the region, including Lotame in data and identity, HEPMIL in influencer marketing, and the establishment of an APAC AI Hub in partnership with the Singapore Economic Development Board.
Photo caption: From left to right: Back row: Aryana Haribawa, Wenny Pelle, Yudi Irwanto, Nancy Jahja, Ram Subramaniam, Reza Pasha, Atiek Sudirman, Yudhi Dilapanga, Aurellia Shinta, Irfan Efrizal. | Front row: Roman Pikatan, Lariana Tamashi, Helza Suryani, Ayu Damayanti.
