Publicis Groupe Indonesia Expands Senior Leadership Team

Publicis Groupe Indonesia has announced four senior hires across its creative and digital agencies including Yusdina Fibriyanti as General Manager, Leo Burnett, and Nilakshi Medhi as Head of Strategic Planning for Publicis Communications agencies.

Fibriyanti previously served as Interpublic Group of Companies (IPG) Country Lead and has significant experience across client sectors in Indonesia, while Medhi brings 15 years of experience working across markets and categories.

She has been part of the transformational integrated hubs of Ford and Suzuki in India, which brings together capabilities in strategy, media, digital and experiential marketing. She joins from Wunderman Thomson Indonesia.


“I’m excited to join Publicis Groupe, as their work reminds us that advertising has the power to transform lives and the world. I am looking forward to partnering with our clients to build inspiring brands and businesses that are future-ready with human stories at their core,” said Medhi.

Also joining the creative team at Publicis Groupe Indonesia are Tushar Sawant as Senior Creative Director and Netra Natrajan as Associate Creative Director at Leo Burnett Indonesia.

Sawant joins from DDB Mudra India, where he won significant creative accolades for his work across many clients. He will support Ravi Shanker by working on Mondelez brands for Southeast Asia.

Natrajan joins from 22 Feet Tribal India and will be working on clients including Kraft Heinz and McDonald’s.


“Clients are looking for braver ideas given the economic uncertainties. In this time, there is immense opportunity to work on cross-platform ideas, which help conversions rapidly but also build brands over time,” said Ravi Shanker, Chief Creative Officer at Publicis Groupe Indonesia.

“Tushar and Netra are both experienced cross-platform storytellers whose ideas drive impact – we’re thrilled to welcome them to our team.”

“We continue to bring on board talent with diverse experiences and skillsets to match the momentum and scope diversification we are seeing across our creative and digital mandates,” said Sony Nichani, CEO of Publicis Groupe Indonesia.

“Thanks to our ‘Power of One’ model, Publicis Groupe Indonesia is leading the way when it comes to providing integrated client solutions that bring together the best of our creative and digital talent across the Groupe.”

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