Publicis Groupe India announced that it is realigning its media business. The network will bring data science, programmatic and media tech along with its two media agencies Zenith and Starcom under one roof and sole leadership to focus on scaled media, real identity and data capabilities.
Tanmay Mohanty will head up the entity under the newly created role of chief executive officer, media services, Publicis Groupe India. Previously he served as CEO of Zenith India.
The aim is to speed up its media product with Epsilon PeopleCloud, and Epsilon powered data services, programmatic. Digital agency Sapient Razorfish will also be part of the new group.
“As the market transitions into a cookieless future, privacy-first approaches and omnichannel consumer journeys, some of which have been accelerated by the pandemic, there is greater spotlight on strategies required to make clients win against a changing, dynamic landscape,” Anupriya Acharya, CEO, Publicis Groupe South Asia.
“We wanted to realign our media capabilities in a manner that propels the synergies between data, tech, and digital to deliver scaled media solutions developed from a deeper understanding of audiences and how best to influence them. Tanmay has an exceptional range of experience in digital, data, media and technology. His leadership on nurturing agency teams with strong client centricity, makes him a natural fit for the role.”
Jai Lala, currently Zenith’s COO will take over the role of CEO and will continue to work with Mohanty.
Sejal Shah has been named managing director and head, Publicis Media Exchange, across mainline and digital. She will work with all the Groupe agencies and will continue to oversee Publicis-in-Motion.
“Media is increasingly becoming a critical and strategic part of the entire mix and the focus is on real-time messaging, compelling solutions delivered at scale, efficiently and with speed. The new alignment builds on our core competencies on digital, data and tech and also helps leverage all the diverse expert skills in a more unified manner.”
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