Publicis Groupe China has announced the expansion of Publicis Luxe China, an integrated luxury practice, with a cross-disciplinary team of over 100 across strategy, media, cultural insight, content creation, data, and tech. Marc Leclerc has been appointed as Head of Publicis Luxe China.
Publicis Luxe China is connected to Publicis Luxe hubs in Paris and New York, with more than 2000 people globally dedicated to luxury brands across all solutions. Leclerc joins the Groupe’s global luxury practice, bridging international brand philosophies with local cultural resonance to drive sustainable growth for luxury houses, said a release.
Reporting to Mickey Zhang, President of Publicis Media China, Leclerc is a native of France and brings cross-cultural expertise to the role. With 14 years at Publicis Groupe, including a decade in the Chinese market, Leclerc has held leadership roles at Starcom China, including Head of Strategy and Transformation.
In his new role, Leclerc will mobilize Publicis Groupe resources, ensuring execution of strategy, creativity, and media. The Publicis Luxe China team brings together data specialists and creative roles, combining a global perspective with local expertise across brand touchpoints.
“Over the past decade, I have witnessed a profound evolution in how Chinese consumers perceive luxury,” said Leclerc.
“Today, luxury marketing is no longer about fragmented campaigns, but about designing immersive experiences grounded in cultural understanding and data insights. I am honored to bring together the global resources of Publicis Luxe, insights drawn from 2.3 billion consumers worldwide through Publicis Groupe’s combined data and identity assets, and the expertise of our local teams in China to offer clients a brain trust and execution engine, partnering with brands to drive sustainable growth and write the next chapter of their legacy.”
Publicis Luxe delivers end-to-end solutions, from strategic consulting to experience execution. Publicis Luxe China works across global perspective and local cultural nuances, supporting alignment between brand DNA and the local market.
Mickey Zhang, President, Publicis Media added: “The Chinese luxury market is undergoing a pivotal shift, from scale-driven growth to culturally rooted growth.”
“Over the past decade, Marc has supported numerous brands through market cycles in China, seamlessly combining his European luxury heritage with on-the-ground market expertise. I am confident that under his leadership, Publicis Luxe China will become a trusted ‘cultural partner’ for brands helping luxury houses find their voice within the Chinese context, while ensuring that local narratives become an integral part of their global narrative.”
