Publicis Groupe Enjoys a Big Night at the 2023 Singapore Effies

Publicis named agency of the year and Singtel named marketer of the year.

Publicis Groupe Singapore agencies Publicis Singapore, Leo Burnett, and BBH have swept the Singapore Effies with a combined haul of 5 Golds, 5 Silvers, and 1 Bronze for work across Singtel, McDonald’s, the Health Promotion Board, Samsung and Income Insurance Limited. Publicis Singapore Strategy Director, Valerie Wang, also took home the inaugural Planner/Strategist of the Year prize in recognition of her contributions to winning work.

As a result, Groupe client Singtel was the most awarded brand of the night, bringing home a total of 4 Golds, 2 Silvers, and 1 Bronze from both Publicis Singapore and Leo Burnett.

Publicis Singapore was awarded 2 Golds, 2 Silvers, and 1 Bronze for two Singtel campaigns – GOMO: ‘5G Not Just Better, Cleverer’ and ‘Roaming (Kinda) Travel Influencers’ – and for one campaign with the Singapore Health Promotion Board, ‘It’s OKAY to Reach Out.”.


Leo Burnett Singapore was awarded 2 Golds and 1 Silver for its Singtel entries ‘Live from the Underground’ and ‘Singtel Super Stacker’ along with 1 Gold for the agency’s McDonald’s ‘Scream for Ice-cream’ campaign.

BBH Singapore was awarded 1 Silver for its Samsung campaign, ‘Make it Yours, Make it Bespoke’ and 1 Silver for its Income Insurance Limited campaign, ‘Happy Hour with Income’s FlexiTravel.’


“We’re proud and grateful that such a breadth of work from our Groupe has been recognised for outstanding creative effectiveness. While each agency has different strategies for great work, what’s common across all is the passionate belief that creativity continues to be key to helping brands win today,” says Joanne Theseira, CEO, Publicis Communications Singapore.

View the winners here.


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