Publicis has completed the acquisition of data-driven marketing company, Epsilon, from Alliance Data Systems Corporation for $3.95 billion dollars.
With the addition, Epsilon will become the data-tech platform of Publicis Groupe, to deliver personalization at scale. Publicis’ focus in the next months will be on executing the integration while implementing its model, the Power of One, with clients.
It will be run by its current CEO Bryan Kennedy, who will join the Groupe Executive Committee and report directly to Arthur Sadoun.
“We are very pleased to have finalized the closing of the Epsilon acquisition in record time, at a very compelling price, creating immediate value for our shareholders,” said Arthur Sadoun, Chairman and CEO of Publicis Groupe. “This acquisition completes our sets of assets harmoniously, with data capabilities that are second to none, and propels the Groupe as the global leader of personalized experiences at scale.
Sadoun added that “Our focus in the next months will be to successfully execute the integration while implementing our model, the Power of One.”
“Over the last few weeks, client feedback has been overwhelmingly positive, showing a huge amount of interest and demand that we will now be able to address. All of this gives us great confidence for the future.”
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