Publicis Groupe China Makes Trio of Leadership Appointments

Publicis Groupe China has announced three senior appointments including Ng Tian It as Chief Creative Officer of Publicis Communications Beijing, Sure Liu, as Chief Integration Officer of Publicis Communications Beijing and Head of Nestlé Business, and James Yang, as Managing Director of Digitas Beijing.

All three will report to Oliver Xu, President of Publicis Groupe North China.

Ng brings nearly 30 years of creative experience previously as Creative Director of Saatchi & Saatchi and Leo Burnett earlier in his career before being promoted to Chief Creative Officer of Saatchi & Saatchi Beijing (2012-2015). He also served as the Executive Creative Director of Publicis Groupe Singapore from 2019 till the end of 2021.


“I’m always in awe of the sublime beauty in tandem,” said Ng. “Such as how the most enduring creativity would come from reaching for the stars and staying grounded at the same time. And how breakthrough can be achieved with a healthy blend of wisdom and curiosity. Or the opportunity to return to Publicis Communications China and work with Oliver Xu for a second stint. Not to mention to continue doing all these under the Power of One – the epitome of perfection in tandem.”

Liu added: “From overseas to China, from brand consulting to creative, PR, digital and social projects, I have experienced ten years of changes caused by technological innovations. I am very happy to join Publicis Groupe, and Nestlé is one of the core businesses. The two are partners in global marketing innovation.”

Prior to this appointment, Yang was Head of Nestlé business at Publicis Groupe. He will continue to run Nestlé’s Consumer Experience Management business.

“The origin team is thrilled to join Digitas,” said Yang. “It will allow us to embrace more innovative thinking from the network around the world, focus on helping the client’s digital transformation supported by Data, UX, Technology and Creative, and explore more inspiring opportunities in the digital era and make more transformation together with future partners.”


Oliver Xu, President of Publicis Groupe North China added, “From the launch of Publicis Marketing Consulting practice last year, to the establishment of Digitas Beijing office this year, we are constantly trying to develop new business while increasing creative strength. I am glad to have such a highly respected creative professional as Ng Tian It back to Beijing, and welcome Sure Liu to join our family. Meanwhile the appointment of James Yang will accelerate the digital transformation, which will be new business growth opportunity for us. Their diligent pursuits of creative and digital breakthroughs, plus with deep understanding of local market, will surely unleash brand potential in the new platform world.”

The Staff

The Staff

Gettin' it done, when the done needs gettin'.

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