Publicis Groupe China Acquires Design, Data & Technology Company Wiredcraft

Publicis Groupe China has acquired Wiredcraft, a digital product consultancy, and technology company focused on China and APAC, with offices in Shanghai and Singapore.

Established in 2009, Wiredcraft works with over 100 local and international experts in technology, design, engineering, product management, consulting, and data for global brands across industries and its acquisition is intended to further scale Publicis Groupe’s existing digital transformation capabilities in China. Connecting Wiredcraft to the existing Publicis Sapient, Digitas and EDGE teams, Publicis Groupe will house 600 experts for end-to-end digital technology and consulting solutions in China.

Wiredcraft will continue to be led by its current APAC CEO and founder Ronan Berder, together with China CEO Vincent Viallet, Technology Director Juha Suomalainen, and Product Director Quentin Berder. Berder will be based in Singapore to drive the expansion of the business across APAC, while Viallet will lead the China business out of Shanghai.


“I am extremely excited to welcome Ronan and his outstanding team of experts to the Publicis family,” said Jane Lin-Baden, Managing Partner of Publicis Groupe APAC and CEO of Publicis Groupe North Asia.

“Digital transformation has been a fast-growing area for us with accelerating demand from our clients since Covid. With the disruption of sales channels, they are looking for a more resilient digital ecosystem primed for growth. Wiredcraft has an exceptional reputation for the quality of its consulting and technology.”

Berder added: “We’re very much looking forward to contributing to Publicis Groupe’s significant expertise in China and APAC on the Consulting, Digital Product and Engineering fronts. We see obvious opportunities as we join Publicis Groupe, especially with Luxury, Automotive and Hospitality clients. Publicis’ portfolio will also help us further develop into FinTech, Health and FMCG. More importantly, joining forces will accelerate our expansion across Shanghai, Beijing, Shenzhen and Singapore, and allow us to leverage Publicis’ scale to enhance our services and teams.”