Publicis Groupe APAC has collected four Grand Prix trophies at this year’s Spikes Asia awards for 4 different clients: Suncorp Group (Australia), McDonald’s (Philippines), Oreo (Mondelez India) and Whisper (P&G India). The Groupe also picked up two coveted Glass Spikes (the Award for Change), with Leo Burnett winning Network of the Year, plus Agency of the Year in India and the Philippines.
Overall, Publicis Groupe APAC won 4 Grand Prix, 2 Glass, 3 Gold, 8 Silver, 12 Bronze and 39 shortlists by solving business problems with real, impactful work for 17 different clients.
“I’m super proud of all our talent in the relentless quest for doing the most modern, relevant and progressive work for our biggest clients,” said Natalie Lam, Chief Creative Officer, Publicis Groupe APAC & MEA. “Having 17 clients across multiple industries, cultures and markets getting recognized in the most prestigious awards show in APAC is no small feat. Looking forward to even more great partnerships with all our clients and making real impact together through creativity.”
Leo Burnett Manila won Grand Prix, Brand Experience & Activation, along with Golds and a Silver, for the McDonald’s Unbranded Menu campaign, making it the most awarded agency in the Philippines this year.
‘Unbranded Menu’ sent gamers on a massive hunt for McDonald’s food-alikes in the gaming multiverse. Its Spikes wins come just a few weeks after Unbranded Menu won multiple Grand Prix, 4 Golds, and a Bronze at this year’s Kidlat Awards, the premier creative award show in the Philippines.
McDonald’s Philippines Vice President and Chief Marketing Officer Oliver Rabatan says: “ Ideas like Unbranded Menu are borne from our shared commitment to creative excellence and our culture of collaboration. This Spikes Grand Prix really raises the bar – not just for Leo Burnett, but also for us marketers. A world-class idea for a world-famous brand – we can’t wait to do more of these.”
Leo Burnett India and Oreo (Mondelez) won a Grand Prix (Social & Influencer) for #BringBack2011, which saw Oreo travel back in time to 2011 to increase India’s chances of winning the Cricket World Cup.
Leo Burnett India enjoyed one of its biggest Spikes hauls to date, also winning the Healthcare Grand Prix and a Glass trophy for The Missing Chapter for Whisper, a platform that led to the Government of India committing to include the missing chapter on periods in public school books. With two Grand Prix wins and many more, the agency was jointly crowned Asia-Pacific Agency of the Year.
Meanwhile, Leo Burnett Australia won a Grand Prix (Strategy & Effectiveness) for Resilience Road, a street in Queensland that’s now more resilient to fires, floods and cyclones in a campaign created for Suncorp Group. It also won a Glass trophy for Bundy Mixer (Bundaberg Rum) – the world’s first official mixed gender fantasy sports league.