Publicis Groupe ANZ Appoints Clare Pickens CEO of Leo Burnett Australia

The former Wieden+Kennedy executive will take the helm of Leo Burnett Australia in April.

Clare Pickens

Publicis Groupe ANZ  has appointed Clare Pickens as CEO of Leo Burnett Australia. The former Wieden+Kennedy executive will take the helm of Leo Burnett Australia in April.

Michael Rebelo, CEO of Publicis Groupe ANZ, said that following a global search, Pickens’ strong creative pedigree and proven track record as an agency business leader made her ideal for the role.

“Clare is a leader who has worked across multiple markets and client categories, with a progressive view on creativity and what it takes to deliver innovative and effective work,” said Rebelo.


“Having spent over ten years at Wieden+Kennedy, she led an international team and managed a range of successful global client relationships. Her commercial acumen has been honed leading creative agencies focused on building business through creativity. We are excited to bring such a unique international leader to Australia to lead Leo Burnett.”

Pickens worked in various roles at Wieden+Kennedy based in Amsterdam and London. She led brand strategy and creative quality, delivering on business objectives for brands including Uber, Nike, Mondelez, Instagram, Heineken, P&G, Netflix, Diageo, Levi’s and She was also previously Global Managing Director of creative agency Red & Co. and was most recently Managing Director of HERC Amsterdam.

“I am deeply excited by the opportunity to join the Leo Burnett team in Australia. Being part of such an established group with a legacy of effective and quality creative work is a great privilege,” said Pickens.

“I’m looking forward to rolling up my sleeves and helping usher in a new phase of progressive partnership and business solutions with our wide client base. I’m joining a seasoned team with an ambitious vision and anticipate a wonderful year to come for Leo Burnett, Australia. I hope to bring some of the charm of the Dutch canals to the southern hemisphere, but certainly not the weather!”.

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Bobby McGill

Bobby is the founder and publisher of Branding in Asia.

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