Publicis Groupe Announces Leadership Changes in Vietnam

Kate Bayona-Garcia, Vineeth Dhruvan, Anish Kotian, and Hoang Thi Mai Huong.

Publicis Groupe Vietnam has announced a series of changes within its leadership structure with internal talent taking on broader roles within the company. The announcement comes as Lukasz Roszczyc steps down from the Publicis Groupe CEO role to pursue opportunities outside of the advertising industry and Francois Goddet, the current CEO of Publicis Media in Vietnam, returns to Europe mid-year.

Kate Bayona-Garcia will become CEO of Publicis Groupe Vietnam taking over from Lukasz. Bayona-Garcia has been in Vietnam for 15 years starting out at Leo Burnett, rising through the ranks to lead all creative services covering Leo Burnett, Publicis, Saatchi & Saatchi, and MSL.

Goddet’s position will be filled by Vineeth Dhruvan who will become the CEO of Publicis Groupe Media in Vietnam. Dhruvan has been with the Groupe in Vietnam since 2012.


With Bayona-Garcia taking on the Groupe CEO role, Anish Kotian has been promoted to Managing Director of Creative Services for Publicis Groupe Vietnam. He has been with the Groupe in Vietnam for the past 3 years, and with the Groupe since 2013 including an extensive stint with BBH in India. He brings almost 17 years of integrated marketing communication experience, he has steadily embraced the transformation offered by a platform world to build bridges across the organization to do great work. Anish has been an incredible champion for producing work that wins national and international accolades at awards shows like the Effies.

This management team will continue to be overseen by the Groupe’s Chairperson Ms Hoang Thi Mai Huong. Kate will report to Amrita Randhawa, CEO of Publicis Groupe Singapore & Southeast Asia, and Vineeth and Anish will report into Kate for their new roles.

“There is no greater personal satisfaction for me than when we have leaders from within ready to step up. Kate, Vineeth and Anish are just the right leaders who complement our firecracker of a team in Vietnam, and I can’t wait to write the next chapter with them,” said Amrita Randhawa, speaking on the appointments.

“Lukasz has made the Groupe in Vietnam an absolute powerhouse over the past decade. With Agency of the Year wins, new business growth and launching new practices, his legacy for the Groupe is exceptional. But perhaps the best testament to his leadership lies in his ability to groom the next chapter of Publicis Groupe Vietnam leadership from within. Together with Lukasz, Francois has transformed our media practice in market to now lead some of the biggest media relationships leaving his own indelible mark on Vietnam. We are incredibly thankful to them both,” she added.


Hoang Thi Mai Huong, Chairperson of the Groupe in Vietnam, added: “I have complete confidence in our new but experienced leadership team and am grateful for Lukasz and Francois’ contributions in building the Groupe to become the powerhouse it is today.”

Bobby McGill

Bobby McGill

Bobby is the founder and publisher of Branding in Asia.

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