Publicis Beehive has been awarded creative duties for Chinese e-commerce fashion brand, Club Factory – tasked with playing an integral role in launching the brand in India.
Part of the creative push is a new hip-hop themed campaign spot.
“The Indian online retail market is at an interesting juncture right now with a plethora of brands vying for some share of the customer’s attention and also his wallet,” said Paritosh Srivastava, COO – Publicis Beehive. “Though a late entrant, Club Factory is already a well-known brand and our task was to make it a popular & regular online partner of its patrons and keep them coming back for more. With the inaugural launch communication already out, we are confident of achieving that.”
Club Factory also announced Bollywood’s stars Ranveer Singh and Miss World Manushi Chhillar as brand ambassadors and shot a campaign together for the brand.
“It was great fun working on the Club Factory launch campaign, as it challenges the notion of fashion being the fiefdom of expensive brands,” said Shyamashree D’Mello, ECD & Head of Creative Services, Publicis Beehive. “The bonus was getting the energy of Ranveer Singh and the elegance of Manushi Chillar, paired together for the first time ever, to do that. The light-hearted reverse snobbery they bring to the fore really hits home as it’s all about being trendy and original in style choices but paying a fair price for it. Fashion pundits be damned!”
Credits:
MD & CCO: Bobby Pawar
MD: Srija Chatterjee
COO: Paritosh Srivastava
Creative Team: Shyamashree D’Mello, Avinash Parab, Savita Nair, Nikhil Warrier, Harish Iyengar, Shreyas Shetty
Account Management: Smita Das, Khushbu Hisaria
Account Planning: Binita Tripathy
Production House: Prodigious
Production Team: Vandana Watsa, Anup Das, Andalib Patel, Sajid Shaikh
Director: Karan Kapadia
