Publicis Announces String of Senior Hires in Indonesia

Mudit Trivedi, Rohit Mallela, Oliver Sarmiento, and David Price

Publicis Groupe has announced several senior hires across its creative and digital agencies to support their growth and accelerate their impact.

Mudit Trivedi joins as Managing Director, Publicis Communications, from VMLY&R Jakarta to continue to accelerate Publicis Groupe’s ‘Power of One’ offering as clients increasingly embark on their digital transformation. Also joining the senior leadership team is Rohit Mallela, who will lead Digitas Indonesia and serve as the Digital Acceleration Lead across Groupe agencies.

“As we look at digital maturity across our clients and their own ambition, it’s important for us to ensure that we also build the right capabilities, which will help partner their ambitions and help with integration,” said Sony Nichani, CEO of Publicis Group.


“In Mudit and Rohit, we believe we have found the right mix of relevant Indonesian experience combined with their ability to lead global and regional accounts.”

Also joining the creative team are Oliver Sarmiento and David Price as Senior Creative Directors. Sarmiento joins the team from VMLY&R Jakarta where he spent the last three years after a stint at Leo Burnett Manila. Price joins from Taiwan and has spent over 15 years in Asia across markets and agencies leading creative.

“Our continued effort to elevate our creative product across touch points has been yielding results. We were just awarded Creative Agency of the Year at the SMARTIES Indonesia Awards – a true testament of the creative momentum being built. Obey and David join us to accelerate this momentum by doing brave and breakthrough work,” added Ravi Shanker, Executive Creative Director at Publicis Groupe Indonesia.


Trivedi, Mallela, Sarmiento, and Price are all based in Jakarta.

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