Publicis has announced the acquisition of Profitero, a 12-year-old SaaS global eCommerce intelligence platform that provides insights and product visibility to more than 4,000 brands and 70 million products on more than 700 retailer websites, in over 50 countries.
The deal was worth 200 million euros ($210.58 million), the company told Reuters.
As the lines between offline and online shopping blur due to digitally-influenced sales, Profitero’s eCommerce and omnichannel analytics offering allows brands to anticipate, activate, and automate the next best action to fuel profitable growth for each item of their product catalog.
Profitero’s products, technology, and 300 employees will further scale Publicis Groupe’s existing commerce capabilities around the world.
The company will remain a product-focused company within Publicis, led by CEO Bryan Wiener and President Sarah Hofstetter.
Wiener will report to Publicis Groupe Chairman and CEO Arthur Sadoun.
“By adding Profitero to our existing assets, we are now uniquely positioned across the four key pillars our clients need to connect, to capture an unfair share of the exponential growth in online sales,” said Sadoun.
Bryan Wiener, Profitero CEO added: “This is the best of both worlds as we retain our entrepreneurial spirit as a product-led organization while benefiting from the Publicis Groupe’s diverse capabilities and scale. This brings immediate value to our clients and employees with increased product and technology investment, infusion of new media and content activation capabilities and tapping into the Groupe’s global talent to fuel our continued growth.”