Asia Ad Junkie proudly declares a love for PSY. He’s real. Unlike the vast majority of those emerging from Korea’s factory-made highly polished, proudly plasticized world of KPop, PSY just lays it out there as it is.
And, if we’ve learned anything from good branding all these years, it’s that keepin’ it real draws people to you for the long haul –and in the case of PSY, some catchy tunes don’t hurt the equation much either.
Here PSY is pushing BiBiGo brand Mandu – a Korean offshoot of the Chinese dumpling – for Korean conglomerate CJ Cheiljedang. Pride of Dumplings