Prudential Thailand’s latest campaign asks a simple question: How well do you know your family member’s health?
As part of a new campaign conceptualized and developed by VaynerMedia Thailand, Prudential Thailand’s #YearEndHealthReview campaign embarks on a social experiment to make health checkups the year-end routine by triggering health conversations among family members.
“We are using our #YearEndHealthReview Campaign to encourage Thai people to have regular health checkups and promote health conversations through our collaboration with Key Opinion Leaders (KOLs) and Health Bloggers,” said Robin Spencer, CEO of Prudential Thailand.
“According to recent survey results, the majority of Thais are adopting healthier lifestyles and becoming more health-conscious as a result of the COVID-19 pandemic. This is a promising sign overall because good health allows us to enjoy life to the fullest and helps us better take care of our family and loved ones.”
In collaboration with VaynerMedia Thailand, Prudential Thailand’s #YearEndHealthReview calls not on doctors to conduct health reviews, but on everyday people to do so for their families –– challenging them to review their family member’s health based on their daily lifestyles and habits.
To kickstart the campaign, actual family duos were cast in an interview-style documentary video, where father-daughter and mother-son pairs were asked to fill up a health questionnaire on the other party’s behalf, and then subsequently undergo individual health checks. After, they were separately interviewed on what they thought the other’s results would be, and finally shared their reports with each other.
“If you think about it, the people who take care of your family’s health the best are your own family members – doctors and insurance surround that core care. We are proud to partner with Prudential to help create a brand new year-end health routine for every Thai family, encouraging them to have open conversations about one another’s health, check in and care for one another’s health together,” said Pitha Udomkanjananan, Head of Creative, VaynerMedia Thailand.
The campaign features over 20 influencers who will also be joining in the conversation by similarly reviewing their family member’s health on their social platforms.
