VaynerMedia APAC has developed a new campaign for Prudential Singapore, titled “Protection That’s Built to Grow” pitching the importance of critical illness protection.
Anchoring the campaign is an animated music video with the main character’ picking and choosing the different “Lego” blocks based on his needs to build his own wall of protection against critical illness while protecting his family.
“We used our main film and customized them into multiple entertaining content pieces to highlight specific scenarios each audience segment can relate to,” said JY Lay, Creative Director of VaynerMedia APAC. “From the main Music Video, we expanded in concert into a making-of video, Jingle Ads, critical illness Recovery Stories social assets, on-ground posters, as well as trade materials.”
“Music is a medium that connects with people across all ages, life stages and experiences,” added Avery Akkineni, head of VaynerMedia APAC. “This is why we chose to communicate the importance of critical illness protection through this format. Creating a music video with the song gave us further opportunity to broaden the campaign across various social media in a myriad of ways.”
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