Provident Housing Awards FCB Ulka Creative Mandate

FCB Ulka, part of FCB Group India, has been awarded the creative mandate for Provident Housing, a leading real estate brand in Bengaluru. Provident Housing boasts a portfolio of residential projects spanning major cities including Bengaluru, Kochi, Mumbai, Goa, Hyderabad, Mangalore, Chennai, Coimbatore, and Pune, showcasing their extensive reach and commitment to quality housing.

The account will be managed out of the agency’s Bengaluru office.

“Extremely delighted to onboard FCB Ulka in our journey to create a national brand for Provident Housing Limited,” said Dhruba Jyoti Ghosh, Executive Vice President & Head of Marketing – Provident Housing Ltd. & Purva Land.


“The ever-changing environment of Real Estate and Consumer Behavior tosses greater challenges for every brand in the industry. The team at FCB Ulka has always demonstrated path-breaking creative and brand-strategic approaches across industries to stand out from the crowd. I am sure that we at Provident will benefit from this alliance in fostering the brand to deliver more for our customers and positively disrupt the industry.”

Kulvinder Ahluwalia, CEO of FCB Ulka, added, “We are thrilled to join forces with Provident Housing as their creative agency. The chemistry that the teams shared as well as the strategic approach is what set us apart.

The sheer vision and scale of Provident Housing and their ambitious plans is what truly excites us at FCB Ulka, and led by Damodaran from our Bengaluru office we are all geared up to deliver on their plans.”



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