Prose on Pixels (POP), Havas’ AI-powered global content-at-scale network, has launched a new studio in Malaysia, establishing a regional production and adaptation hub designed to help brands scale creative ideas consistently across Asia Pacific.
Bringing together creative, production and AI-enabled capabilities under a single integrated model, the studio will support clients across Southeast Asia and the broader Asia-Pacific region through content production, creative adaptation, localization, transcreation, asset management and AI-enabled content operations.
The capability will be led by Jacqueline Chin, Business Unit Director, Prose on Pixels, who will report to Joris Knetsch, EVP APAC.
As campaigns increasingly need to travel across markets, brands face growing pressure to maintain creative quality while managing operational complexity, tighter budgets and increased demands for efficiency. The Malaysia studio addresses this challenge by combining specialist talent, structured workflows and technology-enabled production capabilities to help clients adapt, localize and deliver content at scale without losing the original creative intent.
“Today’s best ideas are rarely built for a single market,” said Joris Knetsch, EVP APAC, Prose on Pixels.
“Brands don’t just want their campaigns translated, they need them to actually work in each market. That’s the gap our Malaysia studio closes and we’re already adapting work for clients across several categories like lifestyle, tech and FMCG, turning single ideas into campaigns that feel native everywhere they run.”
According to Prose on Pixels, the choice of Malaysia reflects the country’s strengths as a regional operating hub, citing its multicultural environment, multilingual workforce, creative talent base and cost efficiencies as conditions for testing, adapting and scaling campaigns for diverse audiences across Asia.
“Malaysia reflects the realities of modern marketing in Asia,” said Nizwani Shahar, CEO, Havas Malaysia.
“Its diversity, talent and regional connectivity make it an ideal location for solving one of the industry’s biggest challenges: how to deliver world-class creative work consistently across multiple markets. What works here can be scaled across the region.”
